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About FifthColor

Ideas can happen in the strangest places…

Sheboygan Falls, Wisconsin

About FifthColor, A Full-Service Experiential Marketing Agency

The fifth color is routinely known as an intangible element that adds value beyond expectation and elevates something to the next level. This is precisely what we strive to achieve and provide for our clients and, in doing so, have proudly embraced the name: FifthColor.

As a data-driven organization, our team delivers results. We are agile partners, providing top-quality speed-to-market solutions. We use research and analysis to give us the understanding we need to create a valuable return for our clients because, at the end of the day, it’s not what we like; it’s what we DISCOVER.

At FifthColor, We are BOLD

We are an organized team that embraces a lively culture by taking risks and being brave in a dependable environment. Our teams are in constant motion, growth, and exploration, which breeds a collaborative and happy work environment for all.

B is for Brave
O is for Organized
L is for Lively
D is for Dependable
Brave

We question the status quo. Our teams are in constant motion, growth, and exploration. They never settle and are encouraged to push the envelope and take chances.

Organized

We manage our resources to ensure efficiency and organization. Our colleagues take pride in creating processes through teamwork that streamlines operation and supports internal communications.

Lively

Our vibrant culture breeds a collaborative, integrated, and challenging atmosphere. We look for ways to have fun. Happiness breeds success, and success breeds happiness!

Dependable

Our company is comprised of expertise and diversity. Success is measured in how our team members flourish. We encourage our employees while providing reliability and peace of mind. We’ve got your back!

We Stand for More

Sustainability

Years ago, our team at FifthColor recognized the impact of our industry and realized the importance of adjusting our print practices to conserve energy and reduce our impact on the environment. The key to making sustainability work was to embed it in our business strategy.

Inclusivity

Company culture has become an increasingly important deciding factor when doing business. Nondiscrimination policies help guide future generations into a more inclusive world, which is precisely what we strive to do at FifthColor.

Diversity

Women currently comprise over 50% of our leadership staff, and we have established formal policies for bias-free hiring against discrimination based on race, religion, sexual orientation, gender identity, and more.

Fifth Color Employee Smiling on chair

Our HQ

Sheboygan Falls, Wisconsin

We serve clients nationwide, but everyone needs a place to call home. Located along the Western shores of Lake Michigan, our state-of-the-art facility houses our agency leaders and commercial print facility. With all the experts under one roof, we are a single-source solution for our clients to alleviate some of the pressures they face.

Leading the Charge

Ashley Vogel - Vice President of Marketing

Ashley Vogel

Vice President of Marketing

Jason Kuhnz - Vice President of Print

Jason Kuhnz

Vice President of Print

Casey Carr - Vice President of Sales and Customer Service

Casey Carr

Vice President of Sales and Customer Service

Courteney Duchow

Vice President of Accounting

Jared Dutra - Director of Development

Jared Dutra

Director of Development

Alyssa Gabrielse - Director of Creative

Alyssa Gabrielse

Director of Creative

Erica Gollhardt - Director of Marketing

Erica Gollhardt

Director of Marketing

Callah Kraus - Director of UI/UX

Callah Kraus

Director of UI/UX

Ken Fournier

Director of Operations, Events

Jeff Sirek

Director of Operations, Events

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Justin Webb

Justin Webb

Meet Justin Webb

As the owner of FifthColor, he leads his team in developing innovative, data-driven media solutions for some of the world’s biggest brands.

Since 2015 Justin Webb has served as the President of FifthColor. While he has always been an entrepreneur, he began fine-tuning his passion for business in 1999 when he joined the world’s most prestigious strategy consulting firm McKinsey & Company. While there, he spearheaded many initiatives, including serving as the North American Director of Service Operations leading a team of over 300 firm members. Justin has a BS in Computer Science from DePaul University and an MBA from Northwestern’s Kellogg School of Management.
 
In 2011 Justin left McKinsey & Company to pursue his entrepreneurial passion. He developed Yappem, a social media platform with a user base of over 20,000, producing UGC for some of the largest brands culminating in acquisition negotiations with one of the world’s largest publishers.

In 2015 Justin joined forces with Anthony Batt, the President of Ashton Kutcher’s Katalyst Group, to start BevCarts. BevCarts is a leading provider of Beverage Cart GPS positioning and point of sales for golf courses. Justin currently owns and operates BevCarts.

In 2015 he also purchased SunGraphics and developed a strategy to turn a small print company of 7 people into a marketing powerhouse with 70+ employees serving some of the world’s top brands.

In 2019 he purchased Franzen Graphics, built a new, environmentally friendly 60,000-square-foot facility in Sheboygan Falls, WI, and rebranded the company as FifthColor. As the owner of FifthColor, he leads his team in developing innovative, data-driven media solutions for some of the world’s biggest brands. FifthColor is the only agency with all the experts under one roof.
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Kelly Webb

Kelly Webb

Meet Kelly Webb

Along with overseeing Human Resources and Accounting, Kelly is responsible for FifthColor’s giveback program, creating unique ways for our company to give back to the communities we serve.
 
Kelly is a decade-long alumnus of McKinsey & Company. She has a BS in Psychology from the University of Wisconsin – Madison and a Master’s Degree in Human Resources from the University of Minnesota. Along with overseeing Human Resources and Accounting, Kelly is responsible for FifthColor’s giveback program, creating unique ways for our company to give back to the communities we serve.

Kelly Webb is the co-owner of FifthColor along with her husband Justin Webb. Kelly was born in “The Cornhusker State” of Nebraska, but she grew up in Sheboygan, WI. Kelly studied and earned her BA in Psychology from the University of Wisconsin-Madison and earned her Master’s in Human Resources/Industrial Management from the University of Minnesota. While at McKinsey & Company, Kelly led the operations of the Business Technology Office with team members across the Midwest.

Kelly also worked at McKinsey & Company in Minnesota and Chicago. It was at McKinsey & Company where she was introduced to her future husband. They decided to move back to Sheboygan and in 2015, Kelly and Justin purchased Sun Graphics and converted it into a full-service media agency serving clients around the world.

Kelly manages the day-to-day accounting and human resources department for FifthColor. She also spearheads the company’s giveback program working closely with local charities and non-profits.
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Nick Franzen

Nick Franzen

Meet Nick Franzen

Following his studies, Nick spent much of his time traveling the country to set up and install printed material for the PGA. Nick has traveled to hundreds of golf courses across the nation, but his favorite is home to the 2014 US Open: Pinehurst #2. He continues to serve as a production manager for Event Solutions and is passionate about all things golf-related.
 
As Chief Development Officer at FifthColor, Nick oversees customer communication, efficiencies, and overall operations activities in the organization. He also assists the day-to-day operations of the sales and production team.
 
Nick has spent over 15 years in the commercial print industry. At FifthColor, he leverages his past experience and expert knowledge to keep our products on the cutting edge. He is a determined problem-solver, always finding new and innovative ways to deliver the best solutions to our clients.
 
Nick is rooted in the Sheboygan community and enjoys volunteering at Big Brothers Big Sisters of Sheboygan County. Outside of FifthColor, Nick spends most of his time fishing, golfing, or boating with his family.
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Marcus Diedrich

Marcus Deidrich

Meet Marcus Diedrich

Marcus BIO