The fifth color is routinely known as an intangible element that adds value beyond expectation and elevates something to the next level. This is precisely what we strive to achieve and provide for our clients and in doing so, have proudly embraced the name: FifthColor.
Here at FifthColor, we are bold -- we test and iterate and re-test until we get the best results possible. Our clients come to us to be an extension of their team and help take their print and marketing efforts to the next level, achieving things they never thought possible. We alleviate some of the pressures our clients face, empowering them to be better and do more than they ever could on their own. This drive to help our clients succeed is what empowers our team.
As a data-driven organization, our team delivers results. We are agile partners, providing top-quality speed to market solutions. We use research and analysis to give us the understanding we need to create a valuable return for our clients, because at the end of the day, it’s not what we like, it’s what we DISCOVER.
Our culture is dynamic, with a team that is constantly collaborating and iterating. Our company is comprised of expertise and diversity, allowing for constant motion, growth, and exploration. Success is measured by how our team members flourish, and we encourage our employees to grow while providing reliability and confidence.
C o l l a b o r a t eYears ago, our team at FifthColor recognized the impact of our industry and realized the importance of adjusting our print practices to conserve energy and reduce our impact on the environment. The key to making sustainability work was to embed it in our business strategy.
The switch to vegetable-based ink requires less volatile solvents and cleaning methods, allowing us to reduce our hazardous waste disposal by nearly 93%.
Company culture has become an increasingly important deciding factor when doing business. Nondiscrimination policies help guide future generations into a more inclusive world, and that is precisely what we strive to do at FifthColor.
Women currently make up over 50% of our leadership staff, and we have established formal policies for bias-free hiring against discrimination based on race, religion, sexual orientation, gender identity, and more.
All of the experts under one roof
Our sustainability strategy began long before we started building our facility because we knew we could dramatically reduce our energy consumption by changing the way we built our new headquarters. We created a vibrant atmosphere that allows us to produce ground-breaking work and provide excellent customer service.
Since 2015 Justin Webb has served as the President of FifthColor. While he has always been an entrepreneur, he began fine-tuning his passion for business in 1999 when he joined the world's most prestigious strategy consulting firm McKinsey & Company. Justin has a BS in Computer Science from DePaul University and an MBA from Northwestern's Kellogg School of Management. Read More
Kelly is a decade-long alumnus of McKinsey & Company. She has a BS in Psychology from the University of Wisconsin - Madison and a Master’s Degree in Human Resources from the University of Minnesota. Along with overseeing Human Resources and Accounting, Kelly is responsible for FifthColor’s giveback program, creating unique ways for our company to give back to the communities we serve. Read More
With over 15 years of experience in the commercial printing industry, Nick leverages his expert knowledge to deliver the best results to our clients and excel in his role as Chief Sales Officer. Nick holds degrees in Business and Graphic Communication Management from the University of Wisconsin-Stout. Read More
