Marcus Diedrich joined FifthColor as Vice President of Marketing in January 2019, bringing a myriad of knowledge and skills with him. He has extensive experience in SEO management, media buying, project management, digital marketing, and managing budgets to optimize purchasing ROIs. Marcus manages FifthColor’s team of strategists, developers, and designers while overseeing marketing initiatives for retainer clients across various industries.
With extensive training in all fields of marketing, Marcus earned his Master Sales certification through Northwestern’s Kellogg School of Management. He is also certified in Google Adwords and Search Engine Optimization.
Marcus began his marketing career at Blue Harbor Resort and Conference Center, where he leveraged his passion for marketing to elevate his position. Leading the marketing initiatives for all Blue Harbor Resort properties, he worked directly with agencies to place multi-million-dollar annual media buys.
Marcus served as the Marketing Chair for the City of Sheboygan’s Business Improvement District (BID) and maintained a seat on the Board of Directors and Executive Committee to help rebrand and grow businesses within the district.
Today, Marcus resides in Plymouth, Wisconsin with his wife, two children, two dogs, and cat. His passion for marketing is paired with his interest in skiing, hunting, fishing, and camping.