TWO SHEBOYGAN-BASED COMPANIES PARTNER TO CONTINUE EXPANDING NATIONWIDE
Carbliss appoints FifthColor as new agency of record to continue expansion
Sheboygan Falls, Wis. – Carbliss, a maker of handcrafted premium cocktails, and FifthColor, a creative marketing agency, have entered into a strategic marketing partnership to aid in growth and expansion nationwide.
The two companies are based in Sheboygan County and have experienced immense growth since 2019. Together, the brands will work to expand into new markets with a data-driven, omnichannel marketing approach.
Carbliss is a ready-to-drink handcrafted cocktail with zero carbohydrates or sugar. Carbliss made its debut in 2019 thanks to founders Adam and Amanda Kroener. In their first two years of business, Carbliss expanded into eight states outside of Wisconsin. They have grown their business through tasting and sampling events alongside organic social media and paid marketing efforts.
"Our sales have exploded in all markets this year,” said Adam Kroener, President & Co-Founder of Carbliss. “Even with our growth, 75-80% of people tell me they haven't heard of us. That means the opportunity available in this state, as well as nationwide, is very large.”
"We are most excited with FifthColor to have everything under one roof,” said Amanda Kroener, Vice President & Co-Founder of Carbliss. “From concept to design and execution. We can design an idea and have everything made for social, digital as well as printed promos done in their shop instead of sub-contracting multiple partners."
FifthColor is known for its data-driven strategies mixed with award-winning creative to produce world-class marketing campaigns. With all the experts under one roof, the agency serves as a single-source solution in web development, marketing, creative design, photo, video, and commercial print. FifthColor has developed a strong background of experience in the retail, sports, and food and beverage space, serving brands like Puma, Reebok, The PGA, Molson-Coors, and more.
“We are always excited when we add another food and beverage partner to our client base, especially a partner who is so close to home,” said Ashley Vogel, FifthColor’s Vice President of Marketing. “As two proud Sheboygan-based companies, our drive for growth across the country makes for the perfect partnership. We couldn’t be happier to help Carbliss expand on their success with the support of our marketing expertise.”
Implementation of the new marketing strategy will begin in 2023. Embarking on this strategic partnership together allows both brands to expand their portfolios and bring new approaches to the table.