It’s (officially) 2022. Your agency needs more than a point of contact at a small print shop. You need a professional print partner who puts you first and strengthens your service offerings to satisfy your clients. Don’t worry, we get it. Almost a century ago, our doors opened as a small community print shop. Since then, we’ve grown into an award-winning, full-service creative agency and industry-leading commercial printer. We’ve watched how our work has progressed, and now we are ready to help your agency and your clients in the same way.
If you need some convincing, here are the FOUR reasons why it’s so important for your agency to partner with a professional printer:
1. MORE, MORE, MORE
Having a strong print partnership allows your agency to offer additional solutions to your clients. Printing large format signage and other commercial print items is hard to do in-house when you don’t have the space, machinery, or time. However, as an agency, it’s important to be your client's one-stop-shop. A print partner like FifthColor works to be an extension of your agency team, offering a wide variety of solutions to help you achieve next-level goals, increase your customer base with expanded service lines, and exceed your current client’s expectations.
2. Advisors and Advice
A professional print partner makes it easier to navigate print solutions. Our print experts have over 30 years of experience in the industry. Filled with knowledge and expertise, our Project Coordinators and Customer Service Representatives function as advisors offering helpful suggestions on sizing, material, pricing, and how to best utilize your client’s marketing material.
3. Print-Focused Industry Experts
A good print partner takes the pressure out of your hands. While you’re focused on your client’s full marketing, branding, and creative portfolio, we are focused on print. Our team is constantly looking for new advancements in technology and operations to improve our production. When advancements in the industry arrive, you’ll be sure to have access to them right away without worrying about the cost of adding them to your own operation.
4. Reliability When It Matters Most
A top reason to have a professional print partner is the quality and timeliness of an order. You can confidently give your client answers on timing, pricing, and more when you work with a reliable and experienced printer like FifthColor. After all, confidence is key.
If you’re starting to be convinced that your agency could use an expert commercial printer, here are the top EIGHT things to look for in a professional print provider:
1. Dedicated Project Coordinator
Having an assigned Project Coordinator creates a clear and open line of communication between your agency and the printer. At FifthColor, our PCs are a resource to you. With extensive experience in the industry, they will help you prioritize your goals and educate you and your client to make the best decisions. Our team members will always be on your side as an extension of your team.
2. Robust Capabilities
Choosing a print provider with robust capabilities is important to ensure consistency throughout projects. With everything in one place, FifthColor avoids mishaps and miscommunication that can arise when dealing with multiple companies and representatives. Our print capabilities expand across the board from large format to small and everything in between.
3. Prepress and Beyond
A print provider that has capabilities beyond print is best, especially if you’re looking for creative help. At FifthColor, we listen to your needs and provide solutions, turning your ideas into a physical reality. Don’t have time for creative and design? FifthColor has an in-house team of award-winning creative experts with experience in graphic design, CPG design, copywriting, and UI/UX design.
4. G7 Certified
Our G7 Certification ensures that your client’s brand colors are always represented consistently and accurately, regardless of the material we print on. This helps ensure our print is high-quality and on target.
5. Quick Turnaround
Reliable communication is key to getting a job done quickly. Our team works fast with quality assurance at every step. Our facility is organized for projects to flow from project managers to prepress, into the printer, and out the door after finishing. FifthColor is known for quick-turnaround, high-quality print. Emergencies happen, so it’s important to have a print provider you can rely on when you need a solution fast.
6. Committed to Sustainability
As a printer, it is extremely important to do everything possible to offset our carbon footprint. Before choosing a print partner, be sure to look at their sustainable practices and green initiative to help save the one thing we all share: the planet. From the start, FifthColor has been working to address our environmental impact. Our printers use UV-cured inks to minimize the evaporation of solvents, soy-based inks with no VOCs, and water-based ink that is extremely low-emitting to meet strict health and environmental criteria allowing us to reach sensitive spaces like healthcare facilities. Learn more.
7. Professional Installation
Most print jobs require some sort of installation; therefore, it is important to find a print partner with professional installation capabilities. It’s beneficial to have the same team produce and install the print because of the familiarity with the material, quality assurance, and customer knowledge. Additionally, having your print partner coordinate the install with their resources eliminates a complicated task off your plate.
8. Understand the Agency World
“All The Experts Under One Roof” means we can take your project from start to finish quickly with knowledge in every field to produce the highest quality product. As a creative marketing and commercial print company, we understand the goals and operations of an agency. Not only do you want a single-source solution, but you also want the best solution. FifthColor is the perfect one-stop-shop, offering award-winning creative design, project management, professional pre-press, small and large-format printing on world-class print technology, and more.
If you’re looking for a professional print partner, reach out to our team at FifthColor. We promise we can help you in 2022 and beyond. Reach out today!