1. Build Anticipation and Hype
Pre-event Campaigns:
Generate excitement leading up to the event by creating teaser videos, countdowns, and behind-the-scenes content. For the 2025 Ryder Cup, FifthColor played a key role in producing a unique video set on a yacht, where the Ryder Cup Captains participated in a "Year-To-Go" event, marking one year before the next Ryder Cup competition. This kind of promotion helps stir up excitement within the local community and on social media, setting the stage for the event's arrival next year.
2. Engage Your Audience
Interactive Experiences:
Creating opportunities for attendees to provide live feedback, participate in polls, and engage in event-related activations can greatly enhance the overall atmosphere and experience. For example, in collaboration with the USGA, we helped design spaces and signage that encouraged guests to take surveys during the event, gathering valuable feedback to improve their experience.
3. Creating Social Media Snapshots
Instagrammable Moments:
Incorporating decorative signage that creates Instagram-worthy moments for the audience can be highly effective. These types of signs and displays not only draw attendees in but also encourage organic social media sharing. As guests arrive, it’s essential to showcase your brand and the desired atmosphere prominently. We achieve this by creating large replica trophies and other striking displays that embody the overall feel we want to convey. Moments like these generate increased attention and interest in the event.
4. Arrival and Departure from an Event
Impactful Signage and Flow:
While bold statement signage is crucial for any event, ensuring smooth ingress and egress is equally essential. The first and last impression a guest has is often shaped by their arrival and departure experience. Proper wayfinding signage is key to maintaining a seamless flow in and out of the event. At FifthColor, we prioritize developing comprehensive directional and operational signage plans for all major events to ensure a smooth and effortless guest experience.
5. Sustainability and Social Responsibility
Environmental Partnerships:
We collaborate with organizations that promote environmental causes. For the past six years, we’ve partnered with the Playoff Green Initiative at the College Football Playoff. The goal of Playoff Green is to reduce the environmental footprint of the National Championship game and its related activities. We collect all of our signage and work with the initiative to ensure proper recycling. Additionally, we use Greenguard Certified inks and 100% recyclable materials to support these efforts.
