We’re excited to share a major milestone with you. When the 2025 Ryder Cup kicks off at Bethpage Black in Farmingdale, New York, we’ll be producing our 350th professional sporting event.
From Sheboygan Falls to a National Stage
When Justin and Kelly Webb took ownership of FifthColor in 2015, we were a six-person team with big ambitions. Today we’ve grown to more than 100 teammates who collaborate daily inside our 85,000-square-foot headquarters in Sheboygan Falls, Wisconsin. By bringing strategy, creative, digital, print, events, and fabrication together under one roof, we move ideas from concept to reality faster than traditional agency models. That approach has fueled over 2,200% revenue growth in less than a decade.
Sports Are in Our DNA, and Our Work Goes Beyond the Field
Over the years, we’ve partnered with some of the biggest names in sports, including the PGA Championship, U.S. Open, Super Bowl, College Football National Championship, BMW Championship, and LIV Golf. These projects let us combine bold creative ideas with large-scale event expertise.
But our impact isn’t limited to stadiums. Our omnichannel campaigns help national brands reach audiences everywhere. We’ve elevated Carbliss, one of the fastest-growing ready-to-drink cocktail brands in the U.S., with digital strategies that helped earn a top-ten spot on the 2024 Inc. 5000 list. We’ve also partnered with Champs Sports to energize its “Sport For Life” platform with standout creative and marketing assets.
Looking Ahead
The Ryder Cup isn’t the finish line for us. We’re already preparing for the 2026 Special Olympics USA Games and the 2026 College Football Championship, and we’re working with brands such as Carl Buddig and Company, Toptracer, and Mercury Racing to create immersive experiences and integrated campaigns that capture attention.
Quick Facts About FifthColor
- Location: Sheboygan Falls, Wisconsin, serving clients nationwide
- Events: 350 professional sporting events and counting
- Growth: From 6 to over 100 employees and more than 2,200% revenue growth since 2015
- Core Services: Omnichannel marketing, integrated advertising, creative, digital strategy, fabrication, print, and web/app development
Let’s Build Something Unforgettable
Whether you’re planning a major sporting event or launching a full omnichannel brand activation, we’re ready to help you create experiences people will remember.
