FifthColor is excited to welcome Shannon Smith as our new Social Media & Communications Strategist. Shannon will be the voice behind our channels—sharing the stories, moments, and people that make FifthColor who we are. With her expertise in digital storytelling and brand engagement, she’ll strengthen our connections with purpose-driven content that inspires action and drives measurable impact.
A 2024 Penn State University graduate with a degree in Public Relations and Advertising and minors in Digital Media Trends & Analytics and Sports Studies, Shannon brings both academic insight and hands-on experience to the team.
At Penn State, Shannon was part of Onward State, the country’s most followed student-run media outlet, where she helped shape how campus stories were told. As both a visual staff member and podcast host, she created content that connected with a 300,000+ audience, capturing moments from Division I athletics to everyday student life. Her passion for authentic storytelling and audience connection continues to shape her creative approach today.
Additionally, she gained hands-on operations experience at Augusta National Golf Course, where she supported merchandise and event logistics during The Masters Tournament in 2023 and 2024.
In her last role, Shannon worked with Kohler, Wisconsin, as a Group Sales Coordinator, coordinating corporate group bookings across multiple luxury hotel properties. She played a key role in Kohler’s presence at the 2025 NFL Draft, supporting Lodge Kohler’s event operations throughout the four-day experience, including their VIP Tailgate and Beer Garden activations.
At FifthColor, Shannon will use her creativity and strategic insight to grow our digital presence and bring our brand story to life.
She’s not just entering the industry; she’s ready to shape its future.
