Powerful Brand Strategies Crafted From Data.
FifthColor brand strategies offer the most data-centered strategic road map to engage and activate your existing and potential customers.
FifthColor brand strategies offer the most data-centered strategic road map to engage and activate your existing and potential customers.
FifthColor is trusted by some of the world’s best brands:
Our immersive brand strategies analyze multiple dimensions of your brand and discover your brand personality, voice, look, feel and solidify your core attributes. Along with the brand strategy, our team delivers your brand brief, which acts as a starting point for all of your brand's touchpoints in advertising, marketing, design, and communications, as well as your "big idea," which differentiates your brand from everyone else.
What is included in an immersive brand strategy with FifthColor:
Discovering what employees and clients bring to the table and want from you.
The pillars that your brand stands on, formulated based on customer and employee wants.
How you stand out from the competition.
The structure of brands within your organizational entity.
What you promise your employees and customers everyday.
If your brand was a person, who would it be?
A Brand Asset Valuator (BAV) analysis provides comparative measures of thousands of brands’ brand equity across hundreds of different categories. The model will help you understand the brand’s perception and how it performs in the marketplace.
Through BAV analysis, our branding team measures your brand’s differentiation, relevance, esteem, and knowledge.
The insights we receive from the BAV analysis lays the framework for your future marketing efforts. When marketing is backed by data, it creates measurable excellence.
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