Data-Driven Brand Strategies

Brands WhoTrust Us

FifthColor is trusted by some of the world’s best brands:

Champs Sports
Frank Mayer
Torke Coffee


We deliver strategic research, compelling brand strategies, and actionable marketing plans that differentiate brands from their competition and provide a road map to engage existing and potential customers in a meaningful way.

Our immersive brand strategies analyze multiple dimensions of your brand and discover your brand personality, voice, look, feel and solidify your core attributes. Along with the brand strategy, our team delivers your brand brief, which acts as a starting point for all of your brand's touchpoints in advertising, marketing, design, and communications, as well as your "big idea," which differentiates your brand from everyone else. 

Brand Strategy Details

What is included in an immersive brand strategy with FifthColor:

  • Business Audit
  • BAV Analysis
  • Competitor Analysis
  • Traits & Wants
  • Brand Pillars
  • POD Analysis
  • Brand Promises
  • Brand Personality
  • Voice & Tone Analysis
  • Brand Personas
  • Brand Architecture
  • Big Idea
  • Communication Strategy
  • Next Steps
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A few things a Brand Strategy provides

Traits & Wants

Discovering what employees and clients bring to the table and want from you.

Brand Pillars

The pillars that your brand stands on, formulated based on customer and employee wants.

Points of Differentiation

How you stand out from the competition.

Brand Architecture

The structure of brands within your organizational entity.

Brand Promise

What you promise your employees and customers everyday.

Brand Personality

If your brand was a person, who would it be?

BAV Analysis

A Brand Asset Valuator (BAV) analysis provides comparative measures of thousands of brands’ brand equity across hundreds of different categories. The model will help you understand the brand’s perception and how it performs in the marketplace.

Through BAV analysis, our branding team measures your brand’s differentiation, relevance, esteem, and knowledge.


The insights we receive from the BAV analysis lays the framework for your future marketing efforts. When marketing is backed by data, it creates measurable excellence.

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Lakeland University, a liberal arts college, needed a full brand strategy with BAV analysis to clearly define where they stood amongst the competition and identify how to resonate with potential new students.

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Miesfeld’s Triangle Market

Our team began by surveying over 650 customers along with 15 hours of employee interviews before conducting a BAV analysis to evaluate Miesfeld’s differentiation and relevance. Discovering Miesfeld’s need to grow its brand relevance, we formulated content and communication strategies that resonate with their core consumer segment.

Your brand is more than a logo, tagline, and color scheme. Our immersive brand strategies are strategic business plans with extensive findings. Are you ready to differentiate your brand from competitors and determine how to connect with your customers?