Targeted Marketing

Brands WhoTrust Us

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Marketing thatConverts

Engage and activate your most desirable customers when they are searching online. Our optimization strategies increase the likelihood of decreased PPC costs and increased ROI.

FifthColor's search engine optimization tactics find the best way to outrank your competition with a comprehensive approach utilizing knowledge in development, keyword, and social media strategy. Social Media Advertising is the best way to engage your audience where they spend the majority of their time. Our extensive targeting practices and audience expansion tools help you find your exact customer. FifthColor marries traditional advertising such as TV and print ads with unique digital content to create shareable and engaging experiences.

Google Ads

FifthColor is a Certified Google Partner, continuously exceeding Google's performance standards to grow our client base. We have multiple strategists certified in Google AdWords and continue to participate in ongoing training to further our knowledge of Google Ads.

Services:

  • Paid Search Advertising with Pay Per Click (PPC)
  • Display and Re-targeting Advertising
  • Google Shopping Ads
  • Video Ads (YouTube)

What's Included:

  • Continuous Campaign Cost Optimization
  • Content Creation
  • Campaign Management
  • Keyword Strategy
  • Monthly Reporting and Analytics
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SOCIAL MEDIA ADVERTISING

Social Media Advertising is the best way to engage your audience where they spend the majority of their time. Our extensive targeting practices and audience expansion tools help you find your exact customer.

Platforms:

  • TikTok - Has the highest engagement rate of any social platform (3 times as high as others). TikTok continues to see growth in all corners of the world.
  • LinkedIn - Has over 600 million professional business members, and 40% visit daily. Best for B2B clients.
  • Facebook - Has nearly 3 billion active monthly users. Ads reach over 72% of their user base. 
  • Instagram - 46% of advertisers are seeing the best return on ad spend on Instagram, which has a 1.05% engagement rate.
  • Snapchat - Best for event marketing and short-term geo-fencing. Snapchat ads are 7 times more efficient at reaching Gen Z than TV ads.
  • Twitter - Is more popular among Millenials than Gen Z, allowing us to narrow in on a more specific audience.

What's Included:

  • Audience Research
  • Target Curation
  • Audience Expansion
  • Platform Strategy
  • Campaign Creation
  • Campaign Analysis
  • Monthly Reporting and Analytics

Available to Add to Package:

  • Blogs
  • Newsletters
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Traditional Advertising

Traditional Advertising is experiencing a rebirth. FifthColor marries traditional advertising such as TV and print ads with unique digital content to create shareable and engaging experiences that you can’t generate with pure digital strategies.

Services:

  • Outdoor - Geographically-targeted static and digital placements.
  • TV - Purchasing linear, cable, and over-the-top (OTT).
  • Radio - Targeted placement, scriptwriting, and lift reporting.
  • Print - Design, copywriting, and placement for targeted ads and collateral production.
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Direct Mail

Whether you have a customer list or are looking to target a particular geographic area or demographic group, we can help you. With our electronic direct mail marketing and variable data printing capabilities we can reach your target market.

Benefits of Direct Mail:

  • Highly Personalized and Tangible 
  • Creative and Versatile
  • Familiar and Builds Trust
  • Highly Targeted and Trackable
  • Complements Digital Marketing Well
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Are you ready to position your brand in front of the right eyes at the right time to increase brand relevance, maximize ROI and ROAS, and help grow your company's marketing success?