FifthColor | Digital Marketing

Data-Driven

Engage and activate your most desirable customers when they are searching online.

Engage. Activate. Advertise.

Built from sound strategies, we combine our data-driven marketing and award-winning creative to increase brand relevance, esteem, differentiation, and awareness.

Brands WhoTrust Us

Marketing thatConverts

Engage and activate your most desirable customers when they are searching online. Our optimization strategies increase the likelihood of decreased PPC costs and increased ROI.

FifthColor's search engine optimization tactics find the best way to outrank your competition with a comprehensive approach utilizing knowledge in development, keyword, and social media strategy. Social Media Advertising is the best way to engage your audience where they spend the majority of their time. Our extensive targeting practices and audience expansion tools help you find your exact customer. FifthColor marries traditional advertising such as TV and print ads with unique digital content to create shareable and engaging experiences.

Google Ads

FifthColor is a Certified Google Partner, continuously exceeding Google's performance standards to grow our client base. We have multiple strategists certified in Google AdWords and continue to participate in ongoing training to further our knowledge of Google Ads.

Services:

Paid Search Advertising with Pay Per Click (PPC)
Display and Re-targeting Advertising
Google Shopping Ads
Video Ads (YouTube)

What's Included:

Continuous Campaign Cost Optimization
Content Creation
Campaign Management
Keyword Strategy
Monthly Reporting and Analytics

SOCIAL MEDIA ADVERTISING

Social Media Advertising is the best way to engage your audience where they spend the majority of their time. Our extensive targeting practices and audience expansion tools help you find your exact customer.

Platforms:

TikTok - Has the highest engagement rate of any social platform (3 times as high as others). TikTok continues to see growth in all corners of the world.
LinkedIn - Has over 600 million professional business members, and 40% visit daily. Best for B2B clients.
Facebook - Has nearly 3 billion active monthly users. Ads reach over 72% of their user base.
Instagram - 46% of advertisers are seeing the best return on ad spend on Instagram, which has a 1.05% engagement rate.
Snapchat - Best for event marketing and short-term geo-fencing. Snapchat ads are 7 times more efficient at reaching Gen Z than TV ads.
Twitter - Is more popular among Millenials than Gen Z, allowing us to narrow in on a more specific audience.

What's Included:

Audience Research
Target Curation
Audience Expansion
Platform Strategy
Campaign Creation
Campaign Analysis
Monthly Reporting and Analytics

Available to Add to Package:

Blogs
Newsletters

Traditional Advertising

Traditional Advertising is experiencing a rebirth. FifthColor marries traditional advertising such as TV and print ads with unique digital content to create shareable and engaging experiences that you can’t generate with pure digital strategies.

Services:

Outdoor - Geographically-targeted static and digital placements.
TV - Purchasing linear, cable, and over-the-top (OTT).
Radio - Targeted placement, scriptwriting, and lift reporting.
Print - Design, copywriting, and placement for targeted ads and collateral production.

Direct Mail

Whether you have a customer list or are looking to target a particular geographic area or demographic group, we can help you. With our electronic direct mail marketing and variable data printing capabilities we can reach your target market.

Benefits of Direct Mail:

Highly Personalized and Tangible
Creative and Versatile
Familiar and Builds Trust
Highly Targeted and Trackable
Complements Digital Marketing Well

Are you ready to position your brand in front of the right eyes at the right time to increase brand relevance, maximize ROI and ROAS, and help grow your company's marketing success?

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