Welcome, Hanna, FifthColor’s New Digital Marketing Strategist.
As a Digital Marketing Strategist at FifthColor, Hanna will be a key driver in shaping and executing both client and internal digital marketing strategies to elevate awareness, engagement, and business growth. This includes collecting data from research to evaluate and establish the right recommendations for clients as well.
Hanna earned her Bachelor’s degree in Digital Marketing from the University of Wisconsin-Whitewater. As a Sheboygan County native, Hanna has dedicated her marketing expertise to various businesses around Southeastern Wisconsin, including Mental Health America Lakeshore and Road America.
In her time at Road America, Hanna worked to grow sales at the Paddock Shop through both email marketing and social media advertising. Hanna worked with her team to increase subscribers, email frequency, and tailored content which resulted in an increase in sales and consumer engagement both in-store and online.
On social media, Hanna worked to grow the Paddock Shop’s presence with appealing product descriptions and photography. Additionally, Hanna implemented Facebook ads with seasonal messaging to increase web-store traffic. With this effort, from 2022-2023, e-commerce sales increased by nearly 20%.
Hanna’s passion for marketing began in school after learning about the diverse and dynamic projects and career paths within the industry. She continues to find motivation through her family, learning new things, and being challenged.
In her role at FifthColor, Hanna will work closely with our strategy and marketing teams to ensure the successful execution of campaigns and initiatives that align with established business goals.
“I heard of FifthColor from a friend, but as soon as I met with them, I immediately loved the welcoming feel and environment,” said Hanna. “I’m looking forward to learning more about how an agency operates and applying what I learn in working with a variety of clients.”
Previously in her career, Hanna spent time at a New Mexico animal clinic helping animals as they recover from anesthesia, taking vitals, and administering vaccines!
Outside of work, Hanna enjoys spending time with her boyfriend, skiing, painting, and hiking with her dog, Millie. Hanna is always exploring new places and trails to hike around Wisconsin.
We are happy to welcome Hanna to the team!
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