Elevating Event Branding: College Football Playoff National Championship

The Challenge

A premier event like the College Football Playoff National Championship demands an immersive experience. With thousands of fans navigating the venue, ensuring optimal signage placement was crucial to brand visibility, engagement, and seamless execution. But beyond the fans, the event experience also needed to support the players, coaches, and media in a way that reinforced the championship atmosphere.

The Solution

We developed a data-driven approach to the event experience, leveraging meticulous pre-planning and dot mapping to optimize signage placement. Every element was strategically positioned to enhance visibility, streamline installation, and reduce costs while ensuring both the audience and the teams had a championship-worthy experience.

What We Did

Strategic Pre-Planning – Analyzed venue layout and foot traffic patterns to determine the most impactful branding locations.

Dot Mapping Technology – Used virtual on-site visualization to plan and refine signage placement before installation.

Team & Media Integration – Printed and installed locker room and coaches’ area signage, championship celebration signs for the winning team, and branded graphics for TV analysts’ desks.

The Results

Flawless Installation

Pre-mapped signage ensured efficient execution and reduced logistical challenges.

Enhanced Fan Experience

High-visibility branding elements amplified engagement and reinforced event identity.

Elevated Team & Media Experience

Professional signage for locker rooms, coaching areas, and media desks ensured a fully branded, immersive championship setting.

Why It Worked

This wasn’t just about installing signs—it was about crafting an immersive, strategically branded environment. By leveraging pre-planning and visualization, we delivered an impactful, cost-effective, and seamless experience that elevated the championship atmosphere for fans, players, coaches, staff, and media alike.

Key Takeaways

For the 2025 College Football Playoff National Championship, we transformed signage into a fully immersive, championship-level experience. Through strategic pre-planning, dot mapping, and targeted installations, we optimized visibility, improved efficiency, and reinforced the event's brand identity. The result: a flawless, high-impact environment that elevated the experience for fans, teams, and media.