Meet Justin Webb

As the owner of FifthColor, he leads his team in developing innovative, data-driven media solutions for some of the world’s biggest brands.

Since 2015 Justin Webb has served as the President of FifthColor. While he has always been an entrepreneur, he began fine-tuning his passion for business in 1999 when he joined the world’s most prestigious strategy consulting firm McKinsey & Company. While there, he spearheaded many initiatives, including serving as the North American Director of Service Operations leading a team of over 300 firm members. Justin has a BS in Computer Science from DePaul University and an MBA from Northwestern’s Kellogg School of Management.In 2011 Justin left McKinsey & Company to pursue his entrepreneurial passion. He developed Yappem, a social media platform with a user base of over 20,000, producing UGC for some of the largest brands culminating in acquisition negotiations with one of the world’s largest publishers.

In 2015 Justin joined forces with Anthony Batt, the President of Ashton Kutcher’s Katalyst Group, to start BevCarts. BevCarts is a leading provider of Beverage Cart GPS positioning and point of sales for golf courses. Justin currently owns and operates BevCarts.

In 2015 he also purchased SunGraphics and developed a strategy to turn a small print company of 7 people into a marketing powerhouse with 70+ employees serving some of the world’s top brands.

In 2019 he purchased Franzen Graphics, built a new, environmentally friendly 60,000-square-foot facility in Sheboygan Falls, WI, and rebranded the company as FifthColor. As the owner of FifthColor, he leads his team in developing innovative, data-driven media solutions for some of the world’s biggest brands. FifthColor is the only agency with all the experts under one roof.