Stop guessing what creative will work. Test it before you launch.
A synthetic consumer panel, built on Census and segmentation data, that shows you which concept wins and how confident it is.
You need to launch fast. There’s no time to build a panel.
You don’t need more opinions. You need directional clarity before launch.
Creative drives 49% of incremental sales.
Marketers believe it’s only 20%. So creative gets chosen on opinions and vibes.
Half of your results shouldn’t ride on a hunch.
Four steps from creative to answer.
Choose your creative
Images, video, PDFs, copy, store renders, signage, or ads.
Define your audience
Age, gender, education, and region, or a specific store cluster.
Set your criteria
Intent, trust, clarity, memorability, or your own questions.
Get your answer
The winner, the breakdown, the confidence level, and every panelist’s reasoning, in one secure dashboard.
Building a panelist, step by step.
Each one is built through a multistep process to be coherent and true to life. You won’t get a 19-year-old doctor. You’ll find yourself saying, “I know that guy.”
Start with a real segment
A real geodemographic segment with its own income, lifestyle, and shopping preferences.
Build someone who could exist
Age, education, household, and location drawn as a set from Census data.
Anchor what they value
Their own mix of core values, weighted to match their segment.
Give them a personality
Five OCEAN traits and an emotional baseline, aligned with their values.
Write the bio
A short narrative, so you can see exactly who answered.
Open any panelist and see exactly who answered
Built for the creative decisions that drive growth.
Campaigns and ads
Headline, visual, and offer variants for national and regional campaigns. The ad that wins in Dallas isn’t always the one that wins in Seattle.
Packaging and brand
Compare package designs, logos, and brand directions with an audience matched to your buyer, before you commit to production.
Stores and experiences
Test remodel renderings, signage, and fixture ideas with shoppers modeled on the neighborhoods around your pilot stores.
Logo comparison
Marks and brand directions, side by side.
Content effectiveness
Which message, headline, or offer lands.
Custom questions
Ask your own, with a built-in bias audit.
Buyer-journey contexts
Place panelists in the moment that matters.
Bias is the biggest threat to any panel. We built JaredIQ to remove it.
Question design
100 debiased questions, plus an audit of yours.
Sycophancy
Panelists look for weaknesses, not approval.
Placement bias
First-option favoritism is spotted and removed.
Forced tradeoffs
No “both are nice.” Panelists pick.
- Declared · Measured
- Declared · Provisional
- Too close to call
- Tie · Low agreement
Same winner. Same rank order.
JaredIQ vs. a recruited human panel · billboard test
Built for the teams who make the call.
Retail and experiential teams
Store renders, fixtures, signage, and pilot-store designs.
Brand and marketing teams
Campaign variants, by market, before the flight is booked.
Agencies and creative teams
Concepts screened and narrowed before the client presentation.
Packaging and product teams
Pack designs and shelf concepts, side by side.
Choose the service level that fits your team.
Test
Teams running occasional tests on a single project.
10 Studies
100 Personas / Study
1 User Seat
Scannable Overview and Downloadable Report
CSV Export
Email Support
Studio
Most popularMarketing teams testing creative across multiple campaigns.
Everything in Test
25 Studies
500 Personas / Study
2 User Seats
Priority Email Support
Pro
Best for teams testing creative continuously across brands and markets.
Everything in Studio
50 Studies
500 Personas / Study
5 User Seats
Dedicated Support
Enterprise engagements start by proving it on your own history.
A Calibration Sprint runs 10–15 past creative decisions with known outcomes, so you see how JaredIQ compares before you commit to an annual plan.
The questions we hear most.
Does JaredIQ replace research with real people?
No. It’s the screener. Use it to narrow options and improve your creative, then escalate close calls to a live human panel.
How accurate is it?
We don’t lead with a single accuracy number. Every verdict shows its confidence level, and a close call is reported as close.
How is this different from asking a chatbot?
Panelists are built, not prompted: each starts from a real segment and Census data. Every study is run more than once with the order changed.
Are the respondents real people?
No. They’re modeled consumers, and we say so plainly. You can open any panelist and see exactly what they were asked.
Is the panel big enough?
Panel size depends on your plan. Reports show head counts with confidence intervals, so you can judge the result yourself.
What happens to our creative and results?
They stay in your engagement. Nothing trains models or crosses between clients.