Public Relations & Communications Specialist
Job Type
Full-time, In Person
Location
Sheboygan Falls, Wisconsin
Benefits
Health, dental and vision insurance, short and long-term disability, life insurance
Overview
The Public Relations & Communications Specialist plays a pivotal role in shaping and amplifying our clients’ public presence. This position is responsible for developing and executing comprehensive PR strategies that elevate client brands through media outreach, award recognition, crisis communication, and event promotion. Reporting directly to the Chief Marketing Officer and collaborating with cross functional teams, you’ll serve as a trusted advisor to clients, ensuring their stories are shared with impact across the right channels.
By securing meaningful media placements, guiding crisis response, and leading PR initiatives, this role strengthens client credibility, supports their business goals, and ensures their voices are heard across both B2B and B2C businesses in numerous industries.
Key Responsibilities
- Develop and execute PR strategies and campaigns for a diverse client portfolio across B2B and B2C businesses.
- Draft and distribute press releases, media kits, award submissions, and thought leadership content that reflect client excellence.
- Cultivate and maintain relationships with journalists, influencers, and media outlets to secure high-value coverage.
- Serve as a trusted advisor for crisis communications, preparing proactive response plans and guiding real-time messaging.
- Plan, promote, and support client events, sponsorships, and community engagement initiatives that enhance visibility and impact.
- Monitor media mentions, track performance, and deliver insights to optimize PR strategies.
- Partner with internal creative, digital, and strategy teams to deliver integrated campaigns that amplify client outcomes.
- Stay ahead of industry, media, and PR trends to provide innovative recommendations and strategies.
Qualifications
- 5+ years of professional experience in public relations, communications, or a related field (agency experience preferred).
- Demonstrated success managing both B2B and B2C PR efforts.
- Proven expertise in crisis communication strategy and execution.
- Experience in event promotion and coordination, with strong organizational and logistics management skills.
- Exceptional writing, storytelling, and presentation abilities.
- Strong media relationships and proven ability to secure impactful placements.
- Familiarity with PR tools and platforms such as PR Newswire, Cision, or Meltwater.
Soft Skills & Culture Fit
- Confident, strategic communicator with strong client-facing presence.
- Collaborative team player who thrives in a fast-paced, creative agency environment.
- Organized and detail-oriented, with the ability to manage multiple clients and projects simultaneously.
- Passionate about storytelling, brand reputation, and building meaningful client relationships.
Company Overview
FifthColor is a strategic creative agency committed to elevating brands through purposeful design and clear communication. We believe great brands aren’t just seen they’re felt. That’s why we build experiences that speak to people, not just markets. From strategy to storytelling, design to development, we help businesses find their voice and use it with confidence.
Our team is a blend of thinkers, makers, and dreamers united by a shared belief that bold ideas, beautifully executed, can change everything. Headquartered in Sheboygan Falls, WI, we create with heart and hustle. Because when you care deeply, you create differently.
What We Offer
- Competitive salary and benefits package
- A dynamic and inclusive work environment
- Opportunities for professional growth and development
- The chance to make a meaningful impact on our digital marketing efforts
Benefits
- 401(k)
- Dental insurance
- Employee assistance program
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
FifthColor Inc. is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. FifthColor Inc. is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at FifthColor are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. FifthColor Inc. will not tolerate discrimination or harassment based on any of these characteristics. FifthColor Inc. encourages applicants of all ages.