The Challenge
For over 30 years, FifthColor has partnered with the PGA of America to deliver cohesive, high-impact experiences for every U.S.-based Ryder Cup since 1995. In 2025, the event was hosted at the legendary Bethpage Black Course in New York, drawing record breaking crowds and millions of global viewers. The venue’s transformation required more than design; it demanded the perfect balance of brand precision, logistical expertise, and fan engagement to create a championship environment worthy of golf’s most celebrated stage.
The Solution
FifthColor partnered with the PGA of America to deliver a venue experience that felt as intentional as it was expansive. From the earliest planning stages, the team worked to map every fan journey, media zone, and player touchpoint across Bethpage Black’s sprawling grounds.
What We Did
Designed Immersive Photo Moments and Fan Activations
Created visually striking, shareable environments that encouraged fans to engage, capture, and post their experiences, turning live moments into organic brand storytelling across social platforms.
Engineered a Cohesive On-Course Experience
Used dot-mapping technology to plan key sightlines and touchpoints, ensuring that brand experiences, wayfinding, and activations were deliberate, connected, and cohesive throughout the venue.
Delivered Large-Scale Fabrication and Installation
Managed every aspect of production and installation with precision, crafting durable, high-quality elements that upheld brand consistency and visual impact across the course.
The Results
Designed and produced the player walkout tunnel, championship stage backdrop, and fan entrance experience.
4 fan photo activations that increased social engagement and expanded event visibility online.
Installed 175 gable graphics featuring over 250 event partners.
Installed over 20,000 linear feet of decorative fencing.
5,000+ printed pieces and activations placed on-site.
485+ flags and flagpoles installed across the grounds.
Why It Worked
Setting the stage for the Ryder Cup demands more than execution; it requires seamless collaboration from start to finish. FifthColor worked alongside the PGA of America from strategy through design, fabrication, and on site logistics to deliver a cohesive, high impact experience. Every printed piece, structure, and visual element is crafted to reflect the energy and prestige of the Ryder Cup.
Key Takeaways
A record-breaking stage for golf’s fiercest rivalry. Every touchpoint at Bethpage Black was crafted to elevate the fan experience and reflect the prestige of the Ryder Cup.
- Intentional design created a cohesive, championship-ready environment.
- Immersive activations and photo moments encouraged fan participation and social engagement.
- Scalable fabrication and logistics supported record-breaking attendance without compromising quality.
- Collaboration across disciplines ensured a seamless experience from planning through final execution.
