Website Audit Privacy Policy

Effective Date: 7/10/25

FifthColor ("we," "us," or "our") values your privacy and is committed to protecting your information. This Privacy Policy outlines how we collect, use, disclose, and  safeguard your information when you use the FifthColor Website Audit service.

By using our service, you agree to the practices described in this policy.

1. Information We Collect

a. Submitted Data

  • Website URLs you submit for analysis
  • Contact information (for account creation or support)
  • Uploaded files or related project content (if applicable)

b. Automatically Collected Data

  • IP address
  • Browser type and settings
  • Operating system
  • Device type
  • Referral pages or links
  • Audit usage logs and timestamps

c. Cookies and Tracking

We may use cookies and similar technologies to:

  • Provide core service functionality
  • Analyze usage patterns
  • Maintain session state or preferences

You can manage cookies through your browser settings.

2. How We Use Your Information

We use the information we collect to:

  • Generate and deliver audit reports
  • Improve and troubleshoot our services
  • Communicate with you about service updates
  • Perform internal analytics and reporting
  • Comply with legal obligations
  • Enforce our Terms of Service

We do not sell or license your personal data to third parties.

3. Third-Party Tools and Services

FifthColor may use third-party tools (e.g., performance, SEO, and accessibility scanners) as part of our audit process. These tools may collect technical data to perform their functions. Use of these third-party tools is governed by their respective privacy policies.

We make efforts to ensure that any third-party tools we use meet industry standards for data protection and limited data processing.

4. Data Retention

We retain audit-related data for up to 24 months, unless a longer retention period is required or permitted by law. You may request deletion of your data earlier by contacting us at the email provided below.

Aggregated or anonymized data that does not identify you may be retained indefinitely for service improvement.

5. Data Security

We use administrative, technical, and physical safeguards to help protect your data from unauthorized access, use, or disclosure. However, no system can be guaranteed 100% secure, and you use the service at your own risk.

6. Children’s Privacy (COPPA)

This service is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have received such information, please contact us so we can delete it.

7. HIPAA, ADA, and Sensitive Data
  • HIPAA: Our service is not designed for processing or storing Protected Health Information (PHI). You agree not to input, upload, or submit PHI to this service.
  • ADA: We provide accessibility audits to help you identify potential compliance gaps, but we do not guarantee legal ADA compliance. Consult an ADA specialist for a full evaluation.
  • Sensitive Data: Please do not upload any sensitive personal data (e.g., social security numbers, financial information) into the audit tool.
8. Your Rights and Choices

You may:

  • Request access to your personal data
  • Request correction or deletion
  • Object to or restrict certain processing activities
  • Withdraw consent where applicable

To exercise any of these rights, please contact us at the email below.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will update the “Effective Date” at the top of this document and notify you of material changes as required.

Current Practice Notice: We do not sell or license personal data. If our practices change in the future, we will notify users and update this policy in accordance with applicable laws.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or your data, please contact us:

FifthColor
1500 Stedman Way
Sheboygan Falls, WI
Email: info@fifthcolor.com