Digital Marketing
Engage and activate your most desirable customers.
Built from sound strategies, we combine our data-driven marketing and award-winning creative to increase brand relevance, esteem, differentiation, and awareness. We offer the full Google Ad Suite of services, advertising across all social platforms, and more.
Digital Advertising
FifthColor is a Certified Google Partner, continuously exceeding Google’s performance standards to grow our client base. We have multiple strategists certified in Google AdWords and continue to participate in ongoing training to further our knowledge of the Google Ads Suite.
- Paid Search Advertising with Pay Per Click (PPC)
- Display and Re-Targeting Advertising
- Google Shopping Ads
- Video Ads (YouTube)
What We Deliver:
- Continuous Campaign Cost Optimization
- Content Creation
- Campaign Management
- Keyword Strategy
- Monthly Reporting and Analytics
Search Engine Optimization
SEO is the best way to outrank your competition with a comprehensive approach utilizing knowledge in development, keyword, and social media strategy.
What We Deliver:
- Website Architecture
- Competitor Benchmarking
- Google Ranking Factor Analysis
- Content Strategy
- Backlink Audit & Strategy
- Keyword Research & Strategy
- Monthly Reporting & Analytics
Social Media Advertising
Social Media Advertising is the best way to engage your audience where they spend the majority of their time. Our extensive targeting practices and audience expansion tools help you find your exact customer.
Platforms:
- TikTok
- Snapchat
What We Deliver:
- Audience Research
- Target Curation
- Audience Expansion
- Platform Strategy
- Campaign Creation
- Campaign Analysis
- Monthly Reporting and Analytics
Additional Services:
- Blog
- Newsletters
Marketing Management
FifthColor offers custom social media management packages for clients looking for tailored strategies and content curation.
What We Deliver:
- Curated Content Calendar
- Publishing
- Performance Analysis
- Platform Analysis
Traditional Advertising
Traditional Advertising is experiencing a rebirth. FifthColor marries traditional advertising, such as TV and print ads, with unique digital content to create shareable and engaging experiences that you can’t generate with pure digital strategies.
What We Deliver:
- Outdoor - Geographically-targeted static and digital placements.
- TV - Purchasing linear, cable, and over-the-top (OTT).
- Radio - Targeted placement, scriptwriting, and lift reporting.
- Print - Design, copywriting, and placement for targeted ads and collateral production.
Direct Mail
Whether you have a customer list or are looking to target a particular geographic area or demographic group, we can help you. With our electronic direct mail marketing and variable data printing capabilities, we can reach your target market.
What We Deliver:
- Highly Personalized and Tangible
- Creative and Versatile
- Familiar and Builds Trust
- Highly Targeted and Trackable
- Complements Digital Marketing Well