Bemis Manufacturing

A custom business to business marketing strategy to secure a big deal for Bemis’s retail division.

We started by conducting extensive research to determine their current pain points. Our certified UI/UX designers and developers built dedicated landing pages focused on those pain points and how Bemis can help

To lead the accounts to those pages, we built Google Ad campaigns targeting decision-makers and the staf

Marketing Strategy

Communication Strategy

Creative Ideation

Social Marketing

Targeted Marketing

Print Marketing

The Ask

Bemis Manufacturing has revolutionized grocery shopping carts with an all-polymer frame. Not only has their cart created a greater shopping experience for the customer, but it also saves grocers time and money on repairs. The shopping cart was designed, the target grocers were chosen, and the carts were ready to roll. They needed FifthColor’s marketing expertise to help get through the door.

The Approach

Bemis’s sales team had two specific accounts they were targeting, and despite having several conversations, they were never able to break through. At FifthColor, we stepped in, taking our data-driven marketing approach to target the two businesses. We started by conducting extensive research to determine their current pain points. Our certified UI/UX designers and developers built dedicated landing pages focused on those pain points and how Bemis can help. To lead the accounts to those pages, we built Google Ad campaigns targeting decision-makers and the staff. To wrap it up, we sent product kits that included sales materials and a mini cart to visualize their potential investment in 3-D.

The Outcome

After the campaign concluded, FifthColor helped the Bemis sales team with personal messages through LinkedIn. The team delivered different sales materials during the campaign to communicate the product’s benefits and persuade decision-makers. In the end, FifthColor helped Bemis seal the deal with one of the targets.