Carbliss

A creative campaign to help grow brand and product awareness in the alcohol space.

Carbliss is different from other hard seltzers as a malt-less, carb-less, sugar-less vodka cocktail. Using real liquor differentiates Carbliss from malt-brewed seltzers, placing Carbliss in the competitive space as an elevated cocktail. 

Although Carbliss is an elevated cocktail, consumers see convenience as key. A cocktail in a can is a convenient solution to a mixed drink, highlighted in this campaign. 

Carbliss Logo
3M4A5019

Website Maintenance

Marketing Strategy

Communication Strategy

Social Marketing

Creative Design

Photography

Videography

The Ask

Carbliss was looking for an all-in-one marketing agency that could help grow brand and product awareness in the alcohol space by finding people who are excited to share Carbliss with the world. As they continued to expand into new markets across the United States, Carbliss was looking to reach new potential clients in addition to being top of mind among their existing customer base.

The Approach

Before coming up with many campaign concepts, our team dove into research and data gathering. As an elevated, hand-crafted, canned cocktail, Carbliss consumers see convenience as key. A cocktail in a can is a convenient solution to a mixed drink, highlighted in this campaign.

The term “spirits” refers to many different things from a cheerleader’s chant, a scary movie plot, and even a bottle of alcohol. Carbliss is different from other hard seltzers as a malt-less, carb-less, sugar-less vodka cocktail. Using real liquor differentiates Carbliss from malt-brewed seltzers, placing Carbliss in the competitive space as an elevated cocktail. 

“Lift your Spirits” represents the elevated ingredients and taste of Carbliss in a playful, colorful, and creative way. The creative assets represent the good “aura” and feeling after drinking Carbliss, while touching on the breath of life and soulful dispositions synonymous with the word “spirit”. 

The Outcome

As Carbliss’ full-service creative marketing partner, our team assists with digital marketing, social media advertising, website maintenance, SEO, and creative asset production. Since managing their marketing and account, we have helped grow Carbliss’s post-engagement rate to more than 403% compared to the industry benchmark.

Additionally, Carbliss has scaled to over 1 million cases distributed to 6% of the nation’s population and available nationwide via our direct-to-consumer online platform.

Carbliss Appoints FifthColor as New Agency

The Lift Your Spirits campaign features multiple ad sets to reach a tailored audience. We produced, shot and edited all video concepts in-house before running the ads across Facebook and Instagram.

The Pineapple Flavor Launch

We began by analyzing current marketing and thoroughly examining the target audience on Meta platforms, including competitor advertisements. We assessed various factors such as video length, placements, language, and format. This comprehensive analysis formed the basis for crafting creative recommendations and messaging to inform and engage the audience leading up to the pineapple flavor launch.

Results:

• 114,752 Reach; 1.53% Higher Click-Through-Rate than Facebook Average.

• Outsold all other flavors within the first two weeks of its launch.

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