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College Football Playoff National Championship

Turning NRG Stadium into a branded experience for players, fans, and spectators alike

FifthColor was happy to support ESPN and the College Football Playoff National Championship again this year, turning NRG Stadium into a branded experience.

From operational signage to entryway designs and set builds, our team provided quick-turn asset production and on-site printing solutions for the big game.

CFP_Site

Concepting

Ideation

PrePRess Creative

Commercial Printing

Event Solutions

Installation

The Ask

The College Football Playoff National Championship required a comprehensive approach to elevate the stadium’s ambiance and navigational ease for attendees. Our goal was to enhance the fan experience through impactful branding and clear signage, ensuring that attendees and players could feel the thrill of the championship atmosphere.

The Approach

Consultation and Planning
  • Collaborated closely with CFP & ESPN to understand the stadium layout, expected foot traffic, and specific branding requirements.
  • Conducted a thorough site survey to identify key locations for operational and branded signage.

 

Prepress Design and Asset Production

  • Used high-quality, durable materials for signs to ensure visibility and clarity throughout the event.
  • Incorporated the event’s theme and the participating teams’ colors and logos, maintaining consistency across all visuals.

 

Installation and On-Site Support

  • Strategically installed branded signage and operational signs around the stadium, focusing on high-traffic areas, entrances, exits, and key facilities.
  • Ensured that the signage not only guided attendees efficiently but also contributed to the excitement and immersive experience of the event.
  • Provided on-site support to address any additional needs promptly.
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FifthColor x ESPN, The Pat McAfee Show

ESPN trusted our team with a quick-turnaround project for the Pat McAfee show leading up to the National Championship. Our on-site print production and talented team members executed the project on a tight timeline.

 

 

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