Frank Mayer and Associates, Inc., one of the world’s top manufacturers of merchandising displays and interactive kiosks. They were looking for an agency with robust capabilities to help create a cohesive online presence and grow their market share.
Frank Mayer and Associates, Inc. had worked with the same agency for 7 years but weren't seeing quality results. The team at Frank Mayer was concerned about the knowledge gap of service offerings and needed a quick, seamless transition from one agency to the next.
Our data-driven team at FifthColor quickly gathered product knowledge and identified flaws with their past agency's operation of Google Ads campaigns. Our marketing strategists completed thorough keyword research to enhance each campaign. Our team immersed ourselves in the Frank Mayer brand by speaking directly with the client on-site, uncovering pain points, and discussing the issues we were seeing with their current marketing strategy. Initially, focusing on the tactical side of marketing allowed us to bring in more creativity down the line. This research helped us transform their web design, SEO, Google Ads, video, design, audio, and social media to achieve optimal performance in a competitive landscape.
“Our main concern was downtime and any issues with lead gen and our Google Ads program. We did not experience any downtime, and it was a seamless transition. The team we are working with covers everything from web design, SEO, Google Ads, video, and more. FifthColor is responsive, dedicated, and takes on new challenges presented to them by the Frank Mayer team.”
Cheryl Lesniak // Director of Marketing at Frank Mayer and Associates, Inc.
“The team really made the switch seamless through excellent communication and willingness to dive in. They’ve offered helpful advice regarding design, copy, Google Ads, and we’ve seen positive results based on their recommendations. No matter what we throw at them, they’re always ready to dive in and make it happen.”
Katie Kochelek // Marketing Specialist at Frank Mayer and Associates, Inc.