LIV Golf Tour
On course signage to activate and engage fans, players, and team members.
LIV Golf is an international professional golf tour. The name “LIV” refers to the Roman numerals for 54, the number of holes to be played at an event.
The tour recently embraced a new format with 12 teams, hosting individual and team competitions with a smaller field and more action.
Concepting
Ideation
Creative
Commercial Printing
Event Solutions
Communication Strategy
The Ask
In its second season, LIV Golf wanted to grow its fan engagement through unique activations and eye-catching on-course signage. The team was looking for a partner that could execute unique event solutions in a flexible and reliable manner.
The Approach
Our creative, design, and print teams jumped into action to begin engineering signage concepts and structures for each tournament. The signage needed to be sustainable and durable to travel with the tour across the country.
