Miesfeld's Triangle Market
A brand strategy to help define a new era while remaining true to their roots.
We surveyed over 650 customers and conducted 15 hours of interviews with each employee, manager, and owner of Miesfeld’s.
Following our Brand Asset Valuator analysis, we identified the need to monitor Miesfeld’s differentiation and relevance with their core consumer segment.
With new ownership and the opportunity to grow the company, Miesfeld’s needed a strategic plan to continue its strong reputation as a leader in quality-guaranteed meats. Following our Brand Asset Valuator analysis, we identified the need to monitor Miesfeld’s differentiation and relevance with their core consumer segment. It was now our job to keep the brand from entering the declining phase.
We began by surveying over 650 customers and conducting 15 hours of interviews with each employee, manager, and owner of Miesfeld’s. We then dove into industry research and generated in-depth marketing, social, packaging, competitor, color, and website audits to understand Miesfeld’s current brand. Our expert brand strategists then determined Miesfeld’s point of differentiation, brand promise, brand personality, brand pillars, and brand architecture to eliminate the guesswork from their marketing.
Following the completion and implementation of Miesfeld’s brand strategy, our full-service agency provided additional help in print, marketing, website, creative, and brand initiatives. Our designers concepted several updated logo options along with collateral and packaging that better incorporate the brand’s new identity. Today, we continue to help Miesfeld’s grow through every service line we offer.