Palo Popcorn
A strategic marketing campaign to ensure a successful product launch in 500+ new stores.
Our team of marketing strategists created a comprehensive marketing campaign while establishing a platform strategy with a targeted audience.
Our targeted social media campaigns served over 62,000 impressions on Facebook in just three months.
Marketing Strategy
Communication Strategy
Creative Ideation
Social Marketing
Search Engine Marketing
Targeted Marketing
Creative Design
The Ask
When Palo Popcorn prepared to launch its product in 500 Kroger supermarkets across the country, the team needed help making an impact in Cincinnati, Ohio, near Kroger’s headquarters. The team sought help from FifthColor for a sound marketing strategy.
The Approach
Our team of marketing strategists created a comprehensive marketing campaign while establishing a platform strategy with a targeted audience. To create a social media strategy, the team assessed the brand and data that gave us the direction we needed to create eye-catching creative, implement geographic targeting, iterate, and optimize. In addition to targeting Kroger’s corporate headquarters with ads, Palo provided Kroger corporate employees with popcorn samples to ensure their product would fly out the supermarkets’ doors.
The Outcome
Palo Popcorn was successfully stocked and sold in Kroger stores all across the country. Our targeted social media campaigns served over 62,000 impressions on Facebook in just three months. Markets in the Cincinnati area, including the stores we targeted, saw a 7% velocity increase in sales. Palo Popcorn later launched in stores like Meijer, Dillons, and Rural King!
Markets in the Cincinnati area, including the stores we targeted, saw a 7% velocity increase in sales.
