Search Engine Marketing
From tiny taverns to franchise supermarkets, Palo Popcorn needed a strategic marketing campaign to ensure a successful launch of their product in 500+ new stores.
When Palo Popcorn prepared to launch their product in 500 Kroger supermarkets across the country, they needed help making an impact in Cincinnati, Ohio near Kroger’s headquarter location, which is why they came to us for a sound marketing strategy.
Our in-house team of marketing strategists created a comprehensive marketing campaign while establishing a platform strategy with a targeted audience. The campaign targeted the area surrounding Kroger's headquarters. Palo provided Kroger corporate employees with popcorn samples to ensure their product would fly out the supermarkets' doors.
To create a social media strategy, the team assessed the brand and the data gave us the direction we needed to create eye-catching creative, implement geographic targeting, iterate, and optimize.
Palo Popcorn was successfully stocked and sold in Kroger stores all across the country. Our targeted social media campaigns served over 62,000 impressions on Facebook in just three months. Markets in the Cincinnati area, including the stores we targeted, saw a 7% velocity increase in sales.
Palo Popcorn later launched in stores like Meijer, Dillons, and Rural King!
No doubt, we helped Palo's business POP because we know how to make data-driven, target marketing convert! How can we convert for you?