Research & Development
The award-winning cheese company, Sartori, needed a creative marketing strategy to showcase their product in stores around the world. Rooted in Wisconsin, this fourth-generation company proudly produces award-winning, high-quality & handcrafted cheese. Since 1939, the company has worked to sell its finest cheese to retailers, restaurants, and food manufacturers around the world.
Sartori was looking for a way to showcase their product in stores. They needed a creative marketing strategy for a point of purchase display that would grab the attention of shoppers everywhere. Sartori retails in markets across the world, so it was crucial that this display could be shipped globally at a low cost with little hassle.
After observing Sartori’s artisan cheese-making process, our team at FifthColor researched and developed a way to recreate a full-sized cheese wheel out of non-perishable materials. The display needed to be durable, but realistic, so customers would be sold from the minute they walked by.
Once the base of the wheel was complete with the most real-looking cheese, our creative and print experts wrapped the wheel in clear wrap and added branded stickers and ribbons to easily identify the Sartori name. The display solution was low-cost and multi-functional for in-store purposes and tradeshow displays. This allowed Sartori to stand out from their competition and display their product in any environment.
The cheese wheel highlights their traditional cheese-making process by perfectly simulating the look and quality of the real thing. To make global shipping easy, the wheel was created to be extremely lightweight, at nearly 1/60th the weight of an actual cheese wheel! This patent-pending manufacturing process was able to save Sartori hundreds on shipping and production costs.
Following the launch of their first display, Sartori quickly asked us to customize wheels for their other types of cheese. The product we created was easily customizable and could be changed out seasonally for a nominal cost.
In a similar fashion to the cheese wheel, Sartori came to our team at FifthColor looking for a life-size prototype of 24 physical cheddar bricks to send to the Aldi Insight Center.
Our team got to work designing a non-perishable 3-dimensional display that could be easily shipped across the country to Aldi’s corporate campus. The display is set up in a mock store reflecting stores nationwide. The product will be on the shelf for most of 2022. The display features Sartori’s famous Heritage, Montamoré, Farmhouse, and Old-World cheddar cheese bricks, packaged in all different colors and dressed in custom Sartori labels.
Our creative team researched durable materials that could be manipulated to look like Sartori’s cheese blocks. The team sourced a specific substrate that matched the thickness and approximate weight of the cheese blocks. From there, we took the material to the zund cutter to precisely cut out each block of cheese to match the exact specifications of the real cheese blocks. We hand-sanded all of the edges to match the bevel and curves of the cheese blocks before color matching a specific Pantone and hand-painted each block.
Once the base of the cheese block was determined, our team researched and developed with a similar substrate to that of Sartori’s original cheese block packaging. This process allowed us to match the sealing and shrink wrap process of the actual cheese product before using the actual wrapping to hand seal and vacuum each package to match the real-life packaging. Lastly, we applied Sartori’s finishing labels and organized the packages into a point of purchase display box.