Sartori
A creative marketing strategy and in-store display for an award-winning cheese company
After observing Sartori’s artisan cheese-making process, our team at FifthColor researched and developed a way to recreate a full-sized cheese wheel out of non-perishable materials.
To make global shipping easy, the wheel was created to be extremely lightweight, at nearly 1/60th the weight of an actual cheese wheel!
Creative Ideation
Creative Design
Photography
Research & Development
The Ask
Sartori was looking for a way to showcase their product in stores. They needed a creative marketing strategy for a point-of-purchase display that would grab the attention of shoppers everywhere. Sartori retails in markets across the world, so it was crucial that this display could be shipped globally at a low cost with little hassle.
The Approach
After observing Sartori’s artisan cheese-making process, our team at FifthColor researched and developed a way to recreate a full-sized cheese wheel out of non-perishable materials. The display needed to be durable but realistic, so customers would be sold from the minute they walked by. Once the base of the wheel was complete with the most real-looking cheese, our creative and print experts wrapped the wheel in clear wrap, added branded stickers, and finished it off with ribbons to easily identify the Sartori name. The display solution was low-cost and multi-functional for in-store purposes and tradeshow displays. This allowed Sartori to stand out from their competition and display their product in any environment.
The Outcome
The cheese wheel highlights their traditional cheese-making process by perfectly simulating the look and quality of the real thing. To make global shipping easy, the wheel was created to be extremely lightweight, at nearly 1/60th the weight of an actual cheese wheel! This patent-pending manufacturing process was able to save Sartori hundreds in shipping and production costs. Following the launch of their first display, Sartori quickly asked us to customize wheels for their other types of cheese. We later created a similar style of display for Sartori’s cheddar bricks.
The cheese wheel highlights their traditional cheese-making process by perfectly simulating the look and quality of the real thing.
