The Sheboygan Area School District, comprised of 22 schools, was facing declining enrollment. They needed a brand strategy and strategic marketing plan to lead them in the right direction and showcase their diverse offering of schools and customized programs.
Sheboygan Area School District was losing enrollment to other districts. The district lacked communication about the different education styles and services they offer their students. Their brand was out of date and in major need of a brand strategy to realign with their community. That's where we stepped in.
We hit the pavement and talked to board members, management, teachers, and staff, which allowed us to build a brand strategy that was accurate and actionable. On top of talking to 137 focus groups, we executed a full BAV Analysis, which is prominent for consumer-focused brands. As a data-driven agency, we conducted our analysis in three languages to reach everyone in this diverse district.
25 Hours of Interviews
137 Focus Group Participants
25 Websites Designed & Developed
We delivered an extensive marketing and communication strategy along with an actionable implementation strategy, and we didn't stop there.
We designed a logo that reflects the entire school district's principles while developing the district website alongside its 25 schools. Our print team delivered high-quality, large-scale signage and wall vinyls for each school, which helped SASD define their brand and marketing direction to guide them for future success.