Shaw Family Playground

Kids playing at Shaw Playground

  • Shaw Family Playground “We had ideas. We had thoughts. FifthColor kind of took those ideas and thoughts, and blew them up and made them ten times better than we could ever ourselves. We came in looking for a booklet, and FifthColor came up with this huge idea completely outside the box that grew great attention to our project. Everyone on the team listened and understood the project before they put the work out which was huge when you’re working on so many details.”
  • The Shaw Family, Client Since 2017



Print Marketing

Creative Design


The Shaw Family dreamt of a place where all children could play, no matter their physical barriers. They needed a creative marketing plan that not only turned heads, but raised the funds needed to construct Sheboygan’s first fully accessible and inclusive ADA playground.


The Shaw’s wanted what every parent wants for their children, to be able to play with their peers. Their conjoined twins had physical limitations, which hindered their ability to play at local parks, so the family designed plans for Wisconsin’s first fully accessible playground. That’s where we were able to step in and bring that vision to life.

The Approach

Our task was to create collateral to raise funds for every aspect of this project. We knew we couldn’t just make a flyer and remittance envelope to send out; this required something more. We quickly got to work, diving into extensive research on what resonates most with donors. We determined the collateral needed to evoke an emotion, and the best way to do that was to let the Shaw’s tell their story themselves.

Digital rendering of playground
The Solution

We created an engaging iPad presentation where Ryan, Angie, and their boys were able to talk directly to potential donors, telling their story and the impact this park would make on the community. The video also walked through the different equipment needed to make a fully accessible ADA playground and the possibilities it would bring to children. 

As parents ourselves, this project will always hold a special place in our hearts because all children should have the opportunity to play and have fun!

The Shaw Family Playground is complete and available for every child to enjoy and play with their friends. 

Want to help make a positive impact on children in the community?  

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