Search Engine Marketing
Display + Preroll
Torke Coffee is a Midwest regional manufacturer, supplier, and servicer of coffee, tea, and related products and equipment. This family-owned business has been a recognized brand in the Midwest since 1941 and has unparalleled customer service.
Torke was looking to update their brand identity to position themselves for the current generation of business. They wanted to expand into new markets – appeal to new customers – and increase brand reputation in a competitive space. So, they entrusted their brand to our marketing experts who dug in freshly caffeinated with Torke Coffee… for research purposes, of course.
Our team started by drilling down, unearthing, and identifying the current brand value and position. We needed to understand where Torke was to discover where they needed to go! This took extensive research and analysis of the brand. We used our BAV analysis (Brand Asset Evaluator) which surfaced many soluble findings. Brand relevance was lacking for Torke.
25 hours of focus groups
100 hours of work
474 customers interviewed
To better resonate with consumers in a competitive marketplace, we heightened Torke’s brand relevance by identifying and highlighting their points of differentiation, elevating their customer service, and deepening community involvement through a strong Giving Back initiative we coined “Every Cup Gives.”
Our team developed a comprehensive marketing strategy, creating a clear picture of Torke’s brand identity to help penetrate new markets, appeal to new customers, and increase their brand reputation.
Following the brand strategy presentation, our team of experts was subsequently brought on by Torke for the implementation of the strategy. Our team designed and built a new website leveraging our in-house, certified UI/UX experts, award-winning design team, and SEO strategy team. We devised a content strategy for all social channels and managed their blog, ad campaigns, and content creation. The top 25% of e-commerce sites convert at 5.3%. Since the launch, Torke's website has held a 6.55% conversion rate!
Check out Torke’s new customer experience online here.