Torke Family Coffee Roasters
An updated brand identity to position themselves for the current generation of business.
They wanted to expand into new markets – appeal to new customers – and increase brand reputation in a competitive space
The top 25% of e-commerce sites convert at 5.3%. Since the launch, Torke’s website has held a 6.55% conversion rate!
BAV Analysis
Brand Strategy
Implementation Strategy
UI/UX
Website Development
Marketing Strategy
Communication Strategy
Social Marketing
Creative Design
Photography
Videography
The Ask
Torke was looking to update their brand identity to position themselves for the current generation of business. They wanted to expand into new markets – appeal to new customers – and increase brand reputation in a competitive space. So, they entrusted their brand to our marketing experts who dug in freshly caffeinated with Torke Coffee… for research purposes, of course.
The Approach
Our team started by drilling down, unearthing, and identifying the current brand value and position. We needed to understand where Torke was to discover where they needed to go! This took extensive research and analysis of the brand. We used our BAV analysis (Brand Asset Evaluator) which surfaced many soluble findings. Brand relevance was lacking for Torke.
The Outcome
To better resonate with consumers in a competitive marketplace, we heightened Torke’s brand relevance by identifying and highlighting their points of differentiation, elevating their customer service, and deepening community involvement through a strong Giving Back initiative we coined “Every Cup Gives.” Our team developed a comprehensive marketing strategy, creating a clear picture of Torke’s brand identity to help penetrate new markets, appeal to new customers, and increase their brand reputation.
Following the brand strategy presentation, our team of experts was subsequently brought on by Torke for the implementation of the strategy. Our team designed and built a new website leveraging our in-house, certified UI/UX experts, award-winning design team, and SEO strategy team.
We devised a content strategy for all social channels and managed their blog, ad campaigns, and content creation. The top 25% of e-commerce sites convert at 5.3%. Since the launch, Torke's website has held a 6.55% conversion rate!
