At FifthColor, growth has never been just about size. It is about possibility. That is why we are excited to share a major milestone in our journey: we are expanding our headquarters in Sheboygan Falls by 35,000 square feet, bringing our facility to 85,000 square feet. Construction begins in September 2025 and will be complete in February 2026.
“This expansion is more than a bigger building. It is a statement about where we are headed,” says Justin Webb, Owner and CEO of FifthColor. “We are scaling our creative, fabrication, and marketing capabilities to set a new standard for how brands connect with audiences.”
COO Marcus Diedrich adds: “Our team’s growth has been extraordinary, from 6 employees 10 years ago to over 100 today. This expansion reflects their hard work and positions FifthColor to lead the industry for years to come.”
Why the Expansion Matters
FifthColor has evolved into a trusted partner for organizations nationwide, delivering bold and immersive brand experiences that connect across digital, physical, and experiential channels. From supporting national marketing campaigns to producing some of the world’s most high-profile sporting events, our ability to execute with precision, speed, and creativity has fueled demand. With that demand comes the need for more space.
The expansion strengthens our capabilities in four core areas:
- Marketing & Creative Services – More studio and office space to grow our strategy, design, and content teams.
- Event Solutions – Streamlined logistics and expanded space to better support the 26+ major sporting events we activate annually, including all U.S. golf majors, LIV Golf, the 2026 USA Special Olympics, and the NCAA National Football Championship.
- Industrial Fabrication & Engineering – Increased capacity for metal, wood, and engineered builds, allowing for faster turnaround times and more complex custom environments.
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Technology & Innovation – Continued investment in proprietary tools that improve efficiency, transparency, and quality, reinforcing our position as the leading provider of professional sports brand experiences.
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What This Means for Clients
For our clients, this expansion is about one thing: better service. With centralized production, expanded fabrication, and integrated studio capabilities, we can:
- Deliver projects faster.
- Maintain uncompromising quality.
- Provide transparency and real-time updates.
Whether it is a national product launch, a large-scale event, or an integrated marketing campaign, this new space gives us the momentum to keep raising the bar.
Local and National Impact
The impact goes beyond our walls. In Sheboygan County, the project will create new management, creative, engineering, and production roles, converting seasonal positions into permanent jobs and helping us grow local talent.
Nationally, our expanded capabilities will continue powering iconic brands like Champs, Foot Locker, and Carbliss, giving them new ways to connect with audiences and deliver unforgettable experiences.
Looking Ahead
We will be sharing updates, behind-the-scenes content, and progress photos as construction unfolds between September 2025 and February 2026. This expansion represents more than a building. It is an investment in our people, our clients, and our community.
At FifthColor, we believe brand experiences should not just be seen. They should be felt. This expansion is our commitment to creating even more of those unforgettable moments.
Stay tuned. The best is yet to come.
