When you think of protein shakes, the typical image is clinical bottles, muted colors, and a straightforward message: fuel. But Nurri set out to do something different, something that not only stands out on the shelf but connects emotionally with consumers.
Nurri is a line of ultra-filtered milk shakes packed with 30g of protein and only 1g of sugar, available nationwide at retailers like Walmart and Costco. Unlike traditional shakes, Nurri leans into flavor, fun, and lifestyle, proving that functional products do not have to feel functional.
The Challenge
The protein shake category is crowded with established players. Most brands focus on nutrition stats and performance benefits, leaving little room for personality. Nurri needed a way to:
- Differentiate themselves from competitors
- Build familiarity in a highly saturated market
- Appeal to both everyday consumers and wholesale buyers
![]()
The FifthColor Solution
We helped Nurri bring their personality to life through immersive 3D product visuals and lifestyle-driven brand storytelling. Every image was designed not just to showcase a can, but to spark an emotional connection.
- 3D Rendered Environments: From a backyard BBQ scene featuring Nurri’s Mocha Milk Shake, to bold, fruit-forward pink landscapes celebrating the new Strawberry flavor, each piece placed Nurri at the center of lifestyle moments consumers could see themselves in.
- Flavor-first Storytelling: By leaning into fun, playful design, we created visuals that highlight taste just as much as nutrition, positioning Nurri as both indulgent and functional.
- Scalable Creative: The assets were designed to work across retail, wholesale, digital advertising, and social, giving Nurri flexibility to scale their launch.
The Results
- Retail Presence: Now available in Walmart and Costco, Nurri’s packaging and imagery stand out on shelves dominated by minimal, fitness-heavy branding.
- Flavor Expansion: The launch of Strawberry introduced a fresh visual direction and helped grow awareness beyond core chocolate and mocha flavors.
- Category Differentiation: Nurri is not just another protein drink, it is positioned as a crave-worthy milk shake that happens to deliver serious nutrition.
Why It Matters
Nurri is proving that a functional beverage brand can also be fun, lifestyle-driven, and memorable. With bold visuals and creative storytelling, they are redefining what consumers expect from protein shakes and gaining market share along the way.
Ready to see how FifthColor can help you build a challenger brand that stands out? Start the conversation here.
