Some events are big because of their size. Others are big because of their heart. The 2026 Special Olympics USA Games are both.
FifthColor is the official event activation partner for one of the most significant and most inspiring sporting events in the country.
From June 20 to 26, 2026, the Twin Cities will welcome more than 4,000 athletes from all 50 states, 1,500 coaches, 10,000 volunteers, and more than 75,000 fans for a weeklong celebration of inclusion, achievement, and unity. The event will showcase athleticism, determination, and the human spirit, and we are proud to play a role in making it unforgettable.
Our Role: Bringing the Games to Life
As the lead partner for on-site activations and experiences, FifthColor has been working alongside the USA Games team to design and deliver immersive, accessible, and visually impactful environments across venues. This includes branded engagement zones, interactive experiences, and fan-focused moments that honor the athletes and bring fans closer to the action.
Our goal is to create a cohesive, memorable atmosphere that reflects the Games’ brand personality: inclusive, joyful, inspirational, authentic, determined, courageous, motivational, and encouraging. Every activation will align with the official tagline, Calling All Champions, because these Games are about more than competition; they are about connection.
Why It Matters to Us
At FifthColor, we believe great events are about more than just what people see. They are about what people feel. The USA Games represent courage, joy, and unity in their purest form. Being part of an event that empowers athletes, uplifts families, and brings communities together aligns perfectly with who we are as a company and as people.
As our CEO, Justin Webb, says, “We are proud to play a role in building a space where everyone, athletes, coaches, families, and fans, can come together and truly feel what it means to be a champion.”
Looking Ahead
Our team has been hard at work developing designs, refining concepts, and planning the logistics to ensure that every activation delivers maximum impact. We will share behind-the-scenes updates along the way so you can see how these experiences come to life before the first athlete takes the field.
The 2026 Special Olympics USA Games will be a moment to remember for the athletes, for the fans and for us. We look forward to helping create an event worthy of the champions who will compete.
