More than 20 years leading campaigns for globally recognized brands. Award-winning experiential work. Proven integrated creative leadership.
Jeff Bayson brings more than two decades of experience leading integrated marketing campaigns and brand storytelling initiatives for globally recognized brands including Hershey’s, Xfinity, Humana, HBO, Johnsonville, Husqvarna, Majestic Apparel, Bushmills, Proximo Spirits, and more. He has also led activations and integrated campaign work in partnership with organizations including the PGA Tour, NFL, NASCAR, and Major League Baseball.
His background spans experiential marketing, creative strategy, digital campaigns, broadcast, social, live events, content strategy, copywriting, and integrated creative leadership, aligning closely with FifthColor’s under-one-roof model that combines strategy, creative, digital, production, fabrication, and experiential execution.
Before joining FifthColor, Jeff spent 14 years at GMR as Senior Creative Director, leading integrated campaign development from pitch through launch for brands across sports, entertainment, telecom, health, finance, and CPG industries. During that time, he directed multidisciplinary teams while helping drive measurable campaign performance, new business growth, and award-winning creative execution.
The results of that work include:
- A national experiential campaign for Hershey’s S’mores Tour that engaged more than 47,000 guests and exceeded sales projections by 28%
- A national campaign for Majestic Apparel that generated 79 million social impressions and increased jersey sales by 53% through activations connected to Major League Baseball partnerships
- Subscriber acquisition campaigns for Xfinity University Acquisition Marketing that surpassed year-over-year growth targets
- PGA Tour activations for Proximo Spirits brands including Dobel Tequila and Bushmills that sold more than 100,000 cocktails and significantly increased customer NPS scores
“Jeff understands how to build ideas that work across every touchpoint,” said owner and CEO, Justin Webb. “His experience leading large-scale integrated campaigns for major brands strengthens our ability to continue delivering high-level creative backed by strategy, execution, and measurable results.”
Jeff’s career also includes leadership roles at AOL, where he led creative initiatives tied to national advertiser partnerships, digital transformation projects, and experiential activations tied to events such as SXSW and the Sundance Film Festival.
A graduate of Yale University, Jeff has earned recognition through numerous industry honors including Webby Awards, Effie Awards, ADDY Awards, Reggie Awards, IAB MIXX Awards, Horizon Interactive Awards, and Pro Awards.
Jeff’s addition further strengthens FifthColor’s ability to deliver fully integrated brand experiences under one roof, bringing together strategy, creative, digital, production, fabrication, and experiential into a single connected system. His experience is what led as the agency continues expanding its national client partnerships and integrated creative capabilities.
“FifthColor has built something unique by bringing strategy, creative, digital, production, fabrication, and experiential together under one roof,” said Jeff. “That level of integration creates opportunities to build smarter, more connected brand experiences from the ground up, and I’m excited to be part of what the team is building.”
As Creative Director, Jeff will help lead creative development across integrated campaigns, experiential activations, content strategy, and brand initiatives for FifthColor clients nationwide.
