Celebrating Culture Through Flavor: Kohler Chocolates’ Hispanic Heritage Month Campaign
The Challenge
Kohler Original Recipe Chocolates sought to create a meaningful and visually striking campaign for Hispanic Heritage Month. They wanted a limited-edition chocolate collection inspired by the cherished memories and cultural influences of Hispanic women at Kohler. To bring this vision to life, they needed expert assistance in product photography, artistic direction, and packaging design and copywriting, that would capture the vibrancy and richness of the flavors.
The Solution
We partnered with Kohler Chocolates to develop an eye-catching and culturally resonant campaign that honored Hispanic heritage through taste and design. Our team guided the artistic direction, ensuring the packaging and visuals reflected the depth of tradition and storytelling behind the featured flavors. Vibrant, custom-designed packaging highlighted the authenticity and inspiration behind the collection, while the artistic direction and professional photo editing brought the chocolates to life, placing them in settings that complemented their beautifully crafted ingredients.
What We Did
Artistic Direction and Product Styling - Directed styling and creative concepts to authentically showcase the vibrant traditions and storytelling behind each chocolate.
Packaging Design & Copywriting - Designed bold packaging and crafted thoughtful copy that connected each flavor to its cultural inspiration.
Photo Editing - Enhanced product imagery through professional editing, highlighting color, texture, and craftsmanship to elevate the premium feel.
The collection featured bold and unique flavors, each telling a story through its ingredients.
Habanero
A golden habanero-infused caramel paired with roasted corn and creamy white chocolate.
Guava Coconut Rum
A dual-layer piece with whipped guava jam and Parce Rum caramel ganache.
Watermelon Tajin
A fusion of double-fermented dark chocolate, watermelon, passion fruit, and Tajin seasoning.
Lime Horchata Rice
A blend of cinnamon rice milk ganache and lime jam whip, encased in milk chocolate.
The Results
A beautifully designed, limited-edition chocolate collection that resonated with both the client and consumers.
Striking, culturally inspired packaging that elevated the brand’s seasonal offering.
Visually engaging campaign assets that enhanced brand storytelling and customer engagement.
Why It Worked
By blending cultural storytelling with premium design and photography, we helped Kohler Chocolates craft an authentic and visually stunning campaign. The packaging and imagery not only celebrated Hispanic heritage but also created an emotional connection with consumers, making the collection a standout success.
Key Takeaways
A campaign rooted in heritage. A product designed to delight. Kohler’s Hispanic Heritage Month collection was a celebration of flavors and traditions.
- Thoughtful artistic direction strengthens brand storytelling and cultural relevance.
- Vibrant, well-designed packaging enhances product appeal and consumer engagement.
- Photo editing and styling bring handcrafted products to life in compelling ways.
