A Winter Campaign That Shined: Bringing Carbliss to Life
The Challenge
Carbliss Premium Handmade Cocktails needed a compelling winter campaign to elevate brand awareness and engagement during the holiday season. They sought a high-quality, visually stunning video that blended multiple creative elements, as well as supporting content to showcase festive cocktail recipes. With Carbliss rapidly expanding into new markets, the campaign needed to reinforce its position as one of the fastest-growing beverage brands in the U.S.
The Solution
We crafted a dynamic winter campaign, Blissful & Bright, that combined practical videography, 3D animation, and graphic design into a stunning hero video. In addition, we developed a dedicated landing page to serve as a central hub for the campaign, offering customers access to exclusive discount codes, holiday-themed Carbliss offers, and continuously updated content. To further drive visibility, we designed and produced a range of point-of-sale (POS) materials, ensuring strong brand presence at retail and hospitality locations. We also produced product photography and a series of short-form videos highlighting holiday cocktail recipes featuring Carbliss as the star ingredient. These assets fueled the brand’s social media strategy, amplifying engagement and strengthening its presence nationwide.
What We Did
- Award-Winning Hero Video – Produced a visually immersive campaign video that won a Silver Addy Award.
- Product Photography – Captured high-quality images showcasing Carbliss’ premium aesthetic.
- Holiday Cocktail Videos – Created engaging short-form content demonstrating Carbliss-infused holiday recipes.
- Social Media Support – Delivered a suite of assets designed to maximize reach and engagement across digital platforms.
- Blissful & Bright Landing Page – Developed a dynamic campaign hub where customers could return for exclusive promotions, new content, and holiday offers.
- Comprehensive POS Marketing – Designed and produced in-store displays, bar posters, table tents, price cards, and other print materials to enhance brand presence at key retail locations.
The Results
Silver Addy Award Winner for outstanding creative execution.
Enhanced social media presence with engaging holiday-themed content.
Increased brand visibility as Carbliss expanded into new states.
A go-to digital destination for consumers to engage with seasonal promotions and content.
Stronger in-store presence through effective POS marketing materials that reinforced brand awareness at the point of purchase.
Featured Recipes
Why It Worked
By blending cutting-edge production techniques with strategic content creation, we delivered a campaign that captivated audiences and elevated Carbliss’ brand presence. The hero video set a new creative benchmark, while the supporting content, dedicated landing page, and in-store displays provided an engaging and interactive experience for consumers. Our multi-channel approach ensured that Carbliss was top-of-mind whether customers were shopping in stores, enjoying cocktails at bars, or engaging online.
Key Takeaways
A campaign that dazzled. A brand that continues to rise. Carbliss' Blissful & Bright winter campaign wasn’t just seen—it was celebrated.
- Award-winning content reinforces brand credibility and creative excellence.
- Short-form video and photography drive engagement across digital platforms.
- A dedicated campaign hub enhances customer interaction and brand loyalty.
- Strategic POS marketing strengthens in-store and on-premise brand visibility.
- A well-executed seasonal campaign enhances visibility and consumer connection.
Campaign Photography
Point of Sale Displays
