Launching Carbliss Cocktails: A Bold New Format for Convenience Retail
The Challenge
Carbliss approached us to support the launch of a new, larger-format canned cocktail exclusively available in Iowa convenience stores. With a 19.2 oz size and three refreshing flavors—Black Cherry, Mango, and Cherry Lime—they needed a compelling digital presence and strong visual assets to capture their target audience and set the product apart.
The Solution
We developed a standalone website and executed a high-quality product photography shoot, creating a seamless and visually striking launch for Carbliss Cocktails. Both elements worked together to elevate the product’s premium appeal and engage consumers at every touchpoint.
What We Did
- Dedicated Website – Designed and built a standalone website that introduced Carbliss Cocktails to the market with a bold, engaging digital experience.
- Product Photography – Captured high-end imagery that showcased the refreshing flavors and bold character of the new format.
The Results
A visually engaging, dedicated website that elevated the product launch.
Strong visual storytelling through premium photography.
Enhanced consumer awareness and excitement for the new 19.2 oz format.
Why It Worked
A custom-built website and strategic photography created a cohesive, premium digital presence that matched the bold spirit of Carbliss Cocktails—driving awareness, engagement, and sales.
Key Takeaways
A bold new format. A seamless digital launch. A product ready to make a splash.
- A strong digital experience is critical for launching new product lines.
- Professional photography drives first impressions and deepens brand connection.
- Cohesive visuals and messaging build excitement and trust with consumers.
