The Ultimate Summer Essential: Carbliss Summer 2024
The Challenge
Carbliss dominates summer, but in a crowded market of ready-to-drink beverages, staying top-of-mind isn’t enough. We needed to make Carbliss an essential part of summer itself. The goal: create a high-energy, multi-touchpoint campaign that didn’t just drive awareness—but built loyalty, engagement, and direct sales.
The Solution
We built a fully integrated summer takeover—a multi-channel giveaway campaign designed to immerse consumers in the Carbliss lifestyle. Every platform played a role in reinforcing one central idea: Carbliss isn’t just a drink—it’s the drink of the summer.
What We Did
- Multi-Platform Engagement – A strategic blend of paid and organic social media, email marketing, and digital + print advertising ensured Carbliss stayed in front of its audience all summer long.
- High-Energy Giveaways – Exclusive Carbliss-branded merchandise and limited-edition prizes created urgency and incentivized participation.
- Emotion-Driven Content – Visually rich, summer-driven creative positioned Carbliss as the must-have drink for every beach day, BBQ, and backyard hangout.
- Email Campaign Optimization – A conversion-focused email strategy led to open rates 24% higher than the industry average, driving thousands in direct sales.
The Results
10,427 entries in just 69 days
4.74% more entries in 44 fewer days (YOY)
1.2M+ impressions across all platforms (June – August 2024)
24% higher email open rates than industry benchmarks
Thousands in direct sales generated from campaign engagement
Why It Worked
This campaign didn’t just promote Carbliss—it made it a part of people’s summer stories. The limited-time giveaways created a sense of exclusivity and urgency. The multi-platform approach ensured engagement at every touchpoint, while the visually immersive content cemented Carbliss as a summer essential.
Key Takeaways
Carbliss' Summer 2024 campaign made the brand a true part of consumers’ summer stories, not just another drink. With high-energy giveaways, immersive content, and smart email marketing, it drove over 10,000 entries and 1.2M+ impressions. The result: deeper loyalty, stronger engagement, and thousands in direct sales.
- Multi-platform strategy increased engagement and exposure.
- Email marketing exceeded industry benchmarks, driving sales.
- Exclusive giveaways reinforced customer loyalty.
- Visually-driven content positioned Carbliss as a summer essential.
