Elevating Event Experiences: Kohler Food & Wine Festival
The Challenge
Kohler’s annual Food & Wine Festival needed visually striking activations that would enhance the guest experience and encourage social media engagement. The goal was to create an upscale, interactive atmosphere using signature Kohler elements, including their vintage Chevy truck and bourbon barrels, while delivering everything within a tight event timeline.
The Solution
We designed and executed high-impact activations that blended craftsmanship with creativity, ensuring a memorable and visually stunning event. From a custom festival welcome sign to a large-scale interactive cork wall, each installation was strategically crafted to enhance brand visibility and attendee engagement.
What We Did
- Custom Festival Welcome Sign – Designed and built a striking entrance display incorporating Kohler’s vintage truck and bourbon barrels.
- 10,000+ Cork Wall Installation – Created a visually engaging display with an airbrushed custom design, encouraging social sharing.
- Immersive Event Enhancements – Developed branded elements to reinforce a premium aesthetic.
The Results
Multiple large-scale activations completed within event deadlines.
Social-media-friendly installations that increased attendee engagement.
Enhanced festival atmosphere aligning with Kohler’s luxury brand identity.
Why It Worked
By seamlessly integrating premium design elements with interactive experiences, we created an atmosphere that not only captivated attendees but also amplified Kohler’s brand presence. The combination of craftsmanship and creativity ensured a cohesive and impactful festival aesthetic.
Key Takeaways
A festival transformed. A brand elevated. An experience designed to be remembered.
- Branded activations elevate event experiences and boost social engagement.
- Premium materials and thoughtful design reinforce a luxury aesthetic.
- Strategic execution ensures seamless, high-quality installations on tight timelines.
