Elevating a Global Brand — On the Ground and Online: TopTracer
The Challenge
Toptracer, a global leader in ball-tracking technology and formerly part of Topgolf, needed support on two strategic fronts:
- A commanding presence at the 2024 PGA Show in Orlando—both indoors and outdoors—through branded signage that was bold, cohesive, and structurally sound, yet temporary and easy to dismantle.
- A scalable, international e-commerce platform for independent golf courses worldwide who utilize their technology to easily create, order, and receive co-branded marketing materials—without sacrificing speed, simplicity, or brand consistency.
The Solution
FifthColor executed a dual strategy that brought together immersive physical experiences and digital infrastructure, all grounded in brand cohesion and technical precision.
At the PGA Show
We engineered a multi-zone, multi-material branding experience—from a massive rooftop sign over an active driving range to detailed indoor graphics. Every element was designed for maximum visibility, safety, and seamless installation and removal.
Key Installations:
- 32" x 24' custom rooftop sign engineered for wind resistance
- Triangular ceiling-mounted logo visible across the tradeshow floor
- Custom bay dividers, wall graphics, decals, and teardrop banners
- On-site support for flawless execution and removal
For Global E-Commerce
We designed and built a custom international storefront for Toptracer partners, complete with multi-language support, automated shipping logistics, and direct print production from FifthColor’s in-house capabilities.
Key Features:
- Custom e-commerce platform with global access
- UPS integration for real-time international shipping
- Stripe integration for secure global transactions
- Direct connection to in-house print production for fulfillment
The Results
At the PGA Show
- Branded environments across indoor and outdoor spaces
- High-visibility signage engineered for safety and scale
- On-time delivery and install with zero structural damage
- Strong visual consistency across all brand touchpoints
Globally
- A streamlined platform for international marketing fulfillment
- Enhanced brand consistency across continents
- Reduced manual effort and fulfillment delays
- Improved accessibility for diverse audiences worldwide
Why It Worked
FifthColor brought every capability under one roof—from structural signage engineering and physical installs to UX design, custom dev, and global logistics. The result was a seamless brand experience, no matter the medium or the market.
Key Takeaways
A smarter system. A seamless experience. A scalable solution. With this transformation, Toptracer redefined the way independent golf courses manage their brand presence worldwide.
- Multi-channel brand support: environmental, digital, and print
- Engineered signage that balances scale, visibility, and safety
- A smarter, scalable e-commerce solution for global partners
- Direct-to-print workflow for consistent, on-demand fulfillment
- One partner. All the expertise. Wherever the brand needs to show up.
