Building a Bold Brand: YUMBO by Old Wisconsin
The Challenge
Old Wisconsin, a trusted name in sausage manufacturing, approached us to develop branding and packaging for their new product, YUMBO—a large-format snacking stick designed for bold flavor and big appetites. With a tight timeline, they needed individual packaging, multi-pack cartons for point-of-purchase displays, and trade show materials to introduce YUMBO to the market. The challenge was to create an eye-catching and effective brand identity that would stand out on store shelves and at industry events.
The Solution
We crafted a dynamic brand identity for YUMBO that emphasized its bold, satisfying nature. Our team designed impactful packaging that captured attention at retail while reinforcing the product’s quality and flavor appeal. To support the launch, we also developed a 3D-modeled trade show booth, providing Old Wisconsin with an engaging presence at industry events. The success of the initial launch led to the expansion of the YUMBO product line, for which we continued to develop branding and packaging solutions.
What We Did
- Branding & Packaging Design – Created bold, engaging individual packaging and multi-pack cartons.
- Copywriting - Developed punchy, crave-worthy messaging to match YUMBO’s voice and tone across back-of-packaging materials.
- Point-of-Purchase Display Materials – Designed retail-ready packaging to enhance product visibility.
- 3D-Modeled Trade Show Booth – Developed a visually compelling booth for industry events.
- Expansion Support – Continued branding and packaging development as YUMBO’s product line grew.
- Fast-Turnaround Execution – Delivered high-quality designs within a tight timeline.
The Results
Successful product launch with packaging that stood out in stores and at events.
Expanded YUMBO product line based on the success of the initial launch.
Striking trade show presence that helped introduce YUMBO to industry leaders.
Client satisfaction with on-time delivery and effective brand execution.
Why It Worked
By combining bold visuals with strategic packaging design, we helped Old Wisconsin establish YUMBO as a standout product in the snacking category. The cohesive branding across retail and trade show platforms ensured strong product recognition and market impact, fueling the product’s growth.
Key Takeaways
From concept to shelf, YUMBO was built to grab attention. With striking visuals and a strong market entry, it became a giant in the snacking category.
- Strong branding makes a new product instantly recognizable and appealing.
- Eye-catching packaging enhances in-store visibility and consumer interest.
- 3D trade show design helps reinforce brand presence at industry events.
- Meeting tight deadlines with quality execution builds client trust and long-term partnerships
