The Opportunity
When Mercury Racing, part of Brunswick Corporation, set out to evolve its digital experience, the need was clear: find a development partner that could seamlessly integrate into an existing enterprise-level ecosystem without slowing it down.
Their internal teams were operating within a structured CI/CD environment, which meant any external partner needed to move fast, align quickly, and deliver without adding complexity.
At the same time, Mercury Racing saw an opportunity to elevate its digital presence to match the performance and innovation of its products.
The Approach
FifthColor partnered closely with Mercury Racing and Brunswick IT, embedding directly into their workflow as an extension of the team.
Our partnership includes:
- AEM website development and continuous maintenance
- UI/UX enhancements
- Navigation redesign and user flow improvement
- Product launch development, i.e., high-impact landing pages for the 400R, 300R, and 500R engines
The Impact
Mercury Racing has been able to move faster, operate more efficiently, and continuously improve its digital presence.
- Faster development cycles, reduced from six months to approximately one month
- Less reliance on internal Brunswick Corporation resources
- Stronger engagement and conversion through ongoing UI/UX improvements
- A more elevated, high-performing digital experience
- Recognition from Awwwards for an immersive web experience
