Meyer Cocktail Co., previously Meyer Brothers Cocktail, has a strong foundation rooted in Wisconsin’s cocktail culture, built around the Meyer family's old-fashioned recipe and a loyal following. As the brand expanded into RTDs, syrups, and mixes, the existing identity no longer reflected the quality or opportunity ahead.
The Opportunity
With increased competition in the premium cocktail and RTD space, Meyer needed a more cohesive, elevated brand to stand out on the shelf and support future growth. The goal was to modernize the brand while preserving the heritage that made it recognizable.
Before
After
The Approach
Our team began with industry and competitor research to uncover opportunities within the cocktail category. From there, we developed a naming strategy grounded in exploration and long-term scalability, then shaped a refined brand direction that balanced tradition with a more premium, modern position. The result is a distinctive logo and a cohesive packaging system across RTDs, syrups, and mixes, built to scale as the product line grows.
To support launch and marketing, we also directed photo and video content to showcase the updated packaging across digital and retail channels.
The Impact
The updated brand system positioned Meyer Cocktail Co. for expansion beyond a single product into a more unified, scalable cocktail brand.
The result is a brand that maintains its Wisconsin roots while evolving to meet the expectations of today’s cocktail consumer.
- Elevated perceived quality and shelf presence
- Created consistency across product lines
- Strengthened differentiation within a competitive category
- Built a foundation for future product and marketing growth
