Gymshark x Champs

A goal of creating elevated and eye-catching in-store displays to launch Gymshark.

Our team began by ideating unique elements that would speak to the Champs and Gymshark brands, all the way down to 3D-printed kettlebells that weighed less than half a pound.

We had less than one month to execute the campaign, so our team dove into design and sourcing immediately.

Creative Design

Research & Development

Strategy

Commercial Print

The Ask

Champs approached our team with the goal of creating elevated and eye-catching in-store displays to launch Gymshark in 15 stores across the country. We had less than one month to execute the campaign, so our team dove into design and sourcing immediately.

The Approach

Our team began by ideating unique elements that would speak to the Champs and Gymshark brands, all the way down to 3D-printed kettlebells that weighed less than half a pound.

The Outcome

In one month, our team sourced, printed, assembled, kit packed, and shipped all of the store display elements for each Champs store. The displays were extremely successful, selling out products in their first month.